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As CEO of a PR consultancy, I’ve always enjoyed dissecting the “why”
behind effective communications. Since penning a column for Technology
Marketing magazine back in 2003 called “Heard a Good Story Lately?”
I’ve been intrigued specifically with the variables that cause different
types of communications to stand out. This intrigue led me to develop a
training curriculum designed to help companies embrace the art of storytelling
in their communications and to write this blog. Read more about the blog
here.
Lou Hoffman, President and CEO
The Hoffman Agency
