Steve Burkhart recently joined The Hoffman Agency as U.S. general manager. The news release shares the facts. This Q&A with Steve probes the intangibles. Nicely deflecting the tough questions, Steve manages to tell stories and still stay on message. Q. Consider this an official welcome to the team. A. Thanks. I am very excited …more
The best global brands recognize that their communications must be tailored to the local markets. Last year two of our account folks in our Japan office penned a post that examined how Sony created two different videos for the same camera, one for the U.S. market and the other for the Japanese market. Today, Jiyoung …more
Here’s another grab-bag post, capturing a smattering of thoughts related to storytelling techniques. Apple Ads Didn’t Always Display a Certain Panache Apple has done such a masterful job in creating its “look and feel,” one forgets the evolutionary process behind the brand. Check out the print ad below signed off by Mr. Jobs in the …more
