Category: Humanity

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A Perspective on Pride with Teddy Basham-Witherington

This post, authored by Senior Account Manager Matt Burrows, originally appeared on our Agency Blog. Pride Month always hits a little strangely for me every year. As a bi man married to a trans spouse, it can be hard not to feel a little cynical when all the rainbow logos go up. I know that’s probably not …more

Revisiting the Martin Luther King, Jr. “I Have A Dream” Speech

Celebrating the life of Martin Luther King, Jr. always prompts me to dust off the “I Have Dream” speech. It’s a revealing exercise to read the text of the speech rather than watch and listen to the speech. To say Dr. King had a gift for narrative falls short in describing his skills in communicating. …more

A “Word Visual” Delivers a Touch of Thanksgiving Levity

I first touted the virtues of the “word visual” in 2014. For those not familiar with this technique, the idea is to use the words (or typography) to drive the action while minimizing the need for design expertise. The image above borrowing the Soup Nazi from Seinfeld falls in the “word visual” category. Most “word …more

I Am Astonished By …

Kevin Kelly, one of the founders of WIRED, turned 70 earlier this year, prompting the post “103 Bits of Advice I Wish I Had Known.” I’m glad I read to the end because advice #103 was the one that landed. “The chief prevention against getting old is to remain astonished.” Between the recent Supreme Court …more

“Kanpai” to Hoffman’s Building Bridges Program: 29 days in Japan

By Laura Naland, Senior Account Manager I’ve just spent 29 days in Japan. Yes, you heard that right — the country that thousands of people across the globe are waiting to enter for vacation. The country that has basically shut its borders ever since COVID first started 2 years back and continues to be incredibly …more

Revisiting the Martin Luther King, Jr. “I Have A Dream” Speech

Celebrating the life of Martin Luther King, Jr. always prompts me to dust off the “I Have Dream” speech. It’s a revealing exercise to read the text of the speech rather than watch and listen to the speech. To say Dr. King had a gift for narrative falls short in describing his skills in communicating. …more

Tackling Armies-of-One

By Chris Owen, Director, Hoffman Europe Blah blah pandemic, blah blah disruption. There we go — bigger picture ticked off without the need for a 150-word set-up. Let’s just get cracking on the discussion — namely, how we can learn from past experience and avoid the problems many face with remote working. First up, an …more

The Wonders of the “Word Visual” and a Thanksgiving Story

I first touted the virtues of the “word visual” in 2014. For those not familiar with this technique, the idea is to use the words (or typography) to drive the action while minimizing the need for design expertise. The image above borrowing the Soup Nazi from Seinfeld falls in the “word visual” category. Most “word …more