You don’t think B2B trade publications have a sense of humor?
SmallBusinessComputing recently covered a new storage device from Fabrik with the following photo and caption:
|Pass the Wasabi: What looks like an elegant way to serve sushi is, in fact, Fabrik’s eco-friendly, bamboo-encased external drive.|
The juxtaposition of the wasabi and a hard disk drive makes for a good caption.
I’ve always thought that if a line brings a smile to the reader’s face, you’re on the right track.
Reminds me of a caption that ran in Electronic News years ago on a new Hitachi optical disc: Holds ten gigabytes of storage or approximately nine jelly donuts. Sure enough, the photo depicted one of the Hitachi executives holding the disc as a serving platter showcasing the finest from the local Dunkin Donuts.