I find these grab-bag posts work as a way to share information and thoughts that individually aren’t rich enough to justify a standalone post.
Three quick vignettes:
Corporate Blogging: Not a Field of Dreams
Between our corporate blogging workshops and consulting on the topic, we find this visual makes a good springboard into discussions.
USA Today recently addressed corporate blogging. While we didn’t agree with the premise – Facebook is replacing corporate blogging – we did appreciate the shout out.
Fast Company Takes on Storytelling
Good piece in Fast Company by Jonathan Gottschall, “Why Storytelling Is the Ultimate Weapon.”
I thought this passage in particular captures the “why:”
“… there is an important lesson about the molding power of story. When we read dry, factual arguments, we read with our dukes up. We are critical and skeptical. But when we are absorbed in a story we drop our intellectual guard. We are moved emotionally and this seems to leave us defenseless.”
Also enjoyed the turn of a phrase that described storytelling as “persuasive jujitsu.”
Gottschall, who teaches English at Washington & Jefferson College, has a book out, “The Storytelling Animal,” which probably deserves to make the nightstand.
The Classic “Once Upon a Belly Fat” Works Every Time
There are several services that help communicators identify the stories in motion by journalists, which in turn allow communicators to match client resources with the topic at hand.
One such service, HARO (Help A Reporter Out), recently proffered this opportunity:
ABC DAYTIME TALK SHOW SEEKS WOMEN WITH BELLY FAT
As a general rule of thumb, clients value TV and its reach to the masses.
Still, we decided to take a pass on this one.
Not a good risk-reward ratio.