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Search Results for "UPS"

Reverse-engineering UPS Story on Training

  Any company would prize 20 column inches plus a photo on the front of The Journal’s Marketplace section. That’s exactly what UPS enjoyed in the article titled “UPS Thinks…

UPS Again Shows Storytelling Chops

I talked about the communications savvy from UPS earlier in the year. By applying storytelling techniques to a topic that typically falls under the dull category, UPS secured a feature…

UPS Ad Doesn’t Deliver

I’ve been impressed by UPS and how the company’s PR team embraces storytelling techniques. I highlighted how UPS landed a Journal article around training, not the type of topic that…

The “F Word” in Storytelling and Business

…employees wouldn’t have to count them out each time. When The Wall Street Journal featured employee training at UPS, the lead jumped right to the failure. Vexed that some 30%…