Reverse-engineering UPS Story on Training
Any company would prize 20 column inches plus a photo on the front of The Journal’s Marketplace section. That’s exactly what UPS enjoyed in the article titled “UPS Thinks…
Any company would prize 20 column inches plus a photo on the front of The Journal’s Marketplace section. That’s exactly what UPS enjoyed in the article titled “UPS Thinks…
I talked about the communications savvy from UPS earlier in the year. By applying storytelling techniques to a topic that typically falls under the dull category, UPS secured a feature…
I’ve been impressed by UPS and how the company’s PR team embraces storytelling techniques. I highlighted how UPS landed a Journal article around training, not the type of topic that…
…employees wouldn’t have to count them out each time. When The Wall Street Journal featured employee training at UPS, the lead jumped right to the failure. Vexed that some 30%…
…heavyweight media target. One of my favorite examples involves UPS garnering coverage in The Wall Street Journal when it came clean that its training program underperformed. The Journal lead kicks…
…the shipping rates of UPS, FedEx and the United States Post Office (USPS). Instead of the “Thinking Man” used as the image in 2015 … … we envision an illustration…
…on Page 1 for the search phrase, “FedEx vs. UPS vs. USPS” and adjusted their SEO strategy accordingly. Depending on the domain authority of the websites on Page 1, they…
…of history. That’s how you so deftly navigated the righty-lefty match-ups, right? I bet you analyzed how playing the wife card didn’t work for Nicolas Sarkozy and decided to take…
The China Daily gets Twitter. Just not in China. With more than 100,000 followers, the paper has leveraged Twitter in the United States as another distribution channel for its stories….