Speaking of Storytelling
…served as an exhibit A (with the permission of the social media head in attendance). Innovation Journalism Conference at Stanford (May 23) This year’s conference included a communications track for…
Ishmael's Corner in your inbox
Search Results for "stanford"
Search Results for "stanford"
Revisiting The Debate On Paid Media Versus Owned Media
…Stanford. There seemed to be a consensus that good content is good content. Then I saw this quote from Raymond Roker, the associate publisher for Red Bull’s latest foray into…
Tag-teaming With Pete Lewis On Storytelling Workshop, Part II
…Death and Life of American Journalism.” In a visit to my class at Stanford, Nichols told me that a half century ago the ratio of public relations specialists and managers…
MIT’s Technology Review Reflects on Steve Jobs, the Storyteller
Many of the articles on the passing of Steve Jobs highlighted his Stanford commencement speech and his gift for storytelling. I raked the media coverage to see if anyone actually…
Forbes.com Straddles Earned Media and Owned Media From a PR Perspective
…moderated a panel at a Stanford journalism conference on the topic of “Earned Media Versus Owned Media.” One point that came out of the discussion – if the content is…
Fortune Journalist Cuts to the Core of Storytelling in Business
…likely because Sellers took Fortune’s annual feature, “The Most Powerful Women in Business,” and transformed it into franchise with its own brand cachet. The Stanford Business School recently interviewed Sellers…
Owned Media Alters Balance of Power Between President Obama and Journalists.
…middlemen and women. Is this a bad thing? A few years ago I moderated a panel at the Stanford Innovation Journalism Conference with a mix of journalists, suits, techies and…
Did Social Media Humanize McKinsey Too Much?
…to humanize the consultancy and show that MBAs from Harvard and Stanford are real people just like the grads from state schools in New Mexico. Unfortunately, the NYT story teaches…
“Take Flight in Public Relations” Event on November 5 at San Jose State
…to push past the noise and achieve a journalists’ consideration on behalf of their client. Tiger Cui (Beijing Foreign Studies University and Stanford University) Before college, I saw PR as…