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There’s a scene in movie “Being There” in which Chauncey Gardner (played by Peter Sellers) tells you everything you need to know about the character with his words, “I like to watch.”

Well, I like to write.

If nobody but Mom read my posts, I would still enjoy writing.

Still, who wants to toil in obscurity? With this in mind, I write about things that I hope will interest others.

But not always.

I periodically pursue what I consider worthwhile topics knowing they’re not exactly click bait. Other times, I’ll fall into the trap of writing to amuse myself which is how I came to dominate the Google search term, “esoteric smart ass.”

What follows are some of my personal favorites that never gained much of a following:

Reflections on the Agency’s 30-Year Anniversary
A Clinical Look at Huawei’s Reputation Management
The Story Is Always There
I Wrote 1,000 PR Blog Posts and All I Got Was This Lousy T-Shirt
Does a Startup Raising Over $100M in Venture Funding Sound Like a Newsworthy Event?
President Trump Plans to Replace Statue of Liberty with Himself
Applying Supply-and-demand Economic Theory to Media Relations
Tyrion Shows Persuasive Language, Not Slides, Wins the Day in Game of Thrones.
The “F Word” in Storytelling and Business
Five Storytelling Techniques to Give Business Communications Liftoff
The Gift of Desperation
Ten Symbols that PR’s “Industrial Revolution” is Underway
Everyone Wants Creativity in Communications. What’s Holding It Back?
The Day I Went Rogue on PR Messaging
Stop Misrepresenting Storytelling!
Who Moved My Story?
Open Letter to First-Time CEOs of Startups
BuzzFeed Meets the White House