Tag: business storytelling

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Deconstructing a Wall Street Journal Story on Innovation

Most companies want to be known as innovative. To bastardize the Wallace Simpson line, “you can never be too rich, too thin or too innovative.” The problem is those same companies often depend on adjectives to tout their breakthroughs. The Wall Street Journal challenged the use of the “i” word over ten years ago: “Businesses …more

The Downside of Experience in Leadership

We tend to correlate experience with stronger leadership. The common Steve Jobs narrative swings from impetuous youth to lessons learned. It stands to reason that people who have been tested when things didn’t go according to plan expand their leadership game. Yet, there’s a downside to experience when it comes to leadership. We can gain …more

Our Book on Business Storytelling Concludes with a Few Words on Courage

We’ve been evangelizing the wonders of storytelling for some time. For the most part, our profession has come a long way when it comes to creating content, though you can still find those “pithy” quotes in news releases “We are delighted to announce that …” What hasn’t changed is the challenge of getting those with …more

75-Second Video Delivers Lessons in Storytelling (with a French Twist)

I came across this video “Never Estimate the Power of a Great Story” back in 2009. Even knowing the ending, the humor still slaps you across the face. After a recent watch, I realized the video delivers a few pain-free lessons in business storytelling. . Sure, the protagonist manages to escape death several times — machine …more

You Don’t Need to Be Hemingway to Bring Storytelling to Business Communications

The concept of “storytelling” has been trending in the communications industry for years. Virtually every communications consultancy touts its storytelling expertise short of saying: “Hey mister, step into our tent and see how storytelling can change your life.” There’s just one not-so-little detail that no one talks about. When it comes to business communications, storytelling …more

Law Enforcement Agencies Bring Levity to Their Storytelling

I believe levity is the killer app in business storytelling. Levity lifts the narrative, especially in the B2B tech world where inserting an action verb is considered a win. For the B2B tech companies who say this is too hard, too risky, check out the use of levity by law enforcement agencies, starting with last …more

You Don’t Need to Be Hemingway to Bring Storytelling to Business Communications

The concept of “storytelling” has been trending in the communications industry for years. Virtually every communications consultancy touts its storytelling expertise short of saying: “Hey mister, step into our tent and see how storytelling can change your life.” There’s just one not-so-little detail that no one talks about. When it comes to business communications, storytelling …more