Tag: corporate storytelling

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Revisiting the 10 Symbols of PR Disruption

Back in 2015, I wrote that PR’s version of the Industrial Revolution had begun. I made the point that the upheaval in the business of communications was redefining our world in similar way that manufacturing did in the 18th century and captured 10 symbols as proof points. Now, two plus years later, let’s revisit those …more

Do the Best Business Storytellers on the Planet Have Shoes?

Journalists, particularly journalists at business and mainstream publications, show the way when it comes to applying storytelling techniques to business communications. Pick out a story in media properties such as The Atlantic or The New Yorker. Reverse-engineering the content and studying the construction of the story will surface lessons that can be applied in business. …more

Ten Symbols That PR’s “Industrial Revolution” Is Underway

I hate hyperbole. But in this case, my hyperbolic headline — I do like alliteration — tells the truth. Today’s upheaval in the PR industry is redefining our business in a similar way that the industrial revolution retooled manufacturing. I’ve captured 10 symbols that remind us this isn’t our father’s PR industry. 1. Meet Max …more

Google’s Diversity Announcement Reflects Cutting-edge Communications

There is so much “baloney” – pick your noun – in corporate communications that honest talk can serve as a brand-building exercise. That’s what we saw from Google last week when it publicly shared the diversity numbers behind its workforce in a blog post that starts: We’ve always been reluctant to publish numbers about the …more

Words Matter

  You would think every company would prefer to communicate in a way that connects with the audience. Yet, business writing often comes off as mechanical or at best perfunctory. The crazy part is that it doesn’t take true expertise to write with a touch of warmth. It’s more of an attitude. Do you want …more

What Came First in Business, the Story or the Deed?

Bloomberg Businessweek published an article by Ty Montague back in September, “Is Your Company a Storyteller? Or a Storydoer?” After a quick scan, I determined the piece focused on storytelling in business and tweeted out the link. In a weird juxtaposition of social sharing, a retweet of my original missive (thank you Runar from Oslo) …more

Extraordinary Communications During a Corporate Cat Fight

When founders get the boot, they don’t always go quietly or humorously into the night á la Andrew Mason. For communicators, this poses a quandary. Typically, the founder serves as the face of the company with his or her persona baked into the brand. If the founder reacts with “hell hath no fury like a …more

Guns and Public Health: A Cigarette Connection

You’re probably thinking, “What does this headline have to do with the intersection of storytelling, PR and social media?” Bear with me as I share the context – While I don’t consider myself political much less an activist, the behavior from the NRA and its recent communications troubled me. How can any reasonable person or …more

Clever Use of Owned Media for Corporate Storytelling

Every company is a media company. Tom Foremski, ex Financial Times Silicon Valley bureau head before starting Silicon Valley Watcher, made this statement years ago. Intel has hired journalists to man the Intel Free Press. Cisco has gone down a similar path with an owned media platform called “The Network.” Observing from afar, one might …more