If any organization should nail the fundamentals of SEO, it’s Google. After all, Google wrote the rules behind online search and holds the keys to the algorithm. It’s a little like knowing the words for a spelling bee before the spelling bee takes place. Sure, it still takes knowledge to win it, but the …more
If any organization should nail the fundamentals of SEO, it’s Google. After all, Google wrote the rules behind online search and holds the keys to the algorithm. It’s a little like knowing the words for a spelling bee before the spelling bee takes place. Sure, it still takes knowledge to win it, but the …more
Owned media at its best can provide a counter-balance to perceived injustices from the media and social channels. Organizations ranging from Google to Walmart to the Brookings Institution have depended on their blogs to deliver their point-of-view to blunt an attack. Now comes 3M, under fire last week (April 2) from President Trump who …more
By Chris Owen, Director UK Well that escalated. Mark and I were talking on Tuesday about Mobile World Congress (MWC) and — at that moment in time — the ever-increasing numbers of companies pulling their attendance at the show due to coronavirus (a number of companies that has now reached “all of them”, of course). …more
By Mark Pinsent, Managing Director, Hoffman Europe Public Relations and Search Engine Optimisation (SEO) haven’t always been the happiest of bedfellows let alone entertained thoughts about a long-term commitment. There are a number of potential reasons for the lack of chemistry. Perhaps the historical perception of unethical ‘black hat’ SEO and underhand link-building programmes …more
The New York Times ran a story last month on employee activism at Google and its firing of four employees involved in the movement. No question, the topic warrants coverage. The two NYT journalists, Kate Conger and Daisuke Wakabayashi, dig into the topic with a touch of foreshadowing: “The dismissals are expected to exacerbate rocky …more
Google is once again in the news for a decision on China. According to the news report, Google is considering a move to re-enter the China market, this time with a search engine that capitulates to government authorities. With that as the backdrop, I thought it was worth dusting off a post from a few …more
And people say my PowerPoint decks are too long. This year’s treatise on the internet from Mary Meeker weighs in at 294 slides. After reviewing the presentation, I’ve captured the slides that got my attention. Take Immigrants Out of the U.S. Tech Industry, and the Equation Changes . Thought Bubble: At a time when …more
Ask 10 people to define buzz and you’ll get seven different answers. Three people will say, “I know it when I see it.” It’s easy to quantify a YouTube video by the number of views. It’s straightforward to quantify a blog through the underlying analytics. But how do you quantify buzz for a company, especially …more
