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The Top 10 Storytelling Posts of 2020

What a weird year. Being the mug-is-half-full type, I believe 2021 will (eventually) bring us some semblance of normalcy. As for the past year, I could have devoted every post to the antics from the White House. Exercising restraint that would have made my mom proud, I found plenty of other topics to parachute into. …more

The Best Storytelling Posts of 2019

  You can throw out many adjectives to describe 2019. Dull won’t be one of them. Writing about the intersection of communications, journalism and branding, a never-ending stream of fodder for potential posts flew by my window every day. I wish I had more time to dig and explore. The following captures the first half …more

Do Studies on Journalists Help PR Understand Journalists?

I’m not a big of fan of research on journalists. The studies always “reveal” the same core points: Don’t mass blast email pitches to journalists. Offer a point of view, not vanilla commentary. Stop foisting non-disclosure agreements on us. Read the room (understand the journalist’s readership). Corporate speak dulls the senses.   There should be …more

Revisiting Trump’s Conversational Language

Roughly two years ago, I wrote a post about then-candidate Trump and how he used conversational language as a differentiator. Given his communications since moving into the White House, I decided to dust off the point of view that riffs on a Wall Street Journal column. Unfortunately, skipping to the end, bombastic did win the …more

The Top 10 Storytelling Posts for 2016

If there were ever a year that proved life is better than fiction, it was 2016. As always, subjectivity rules my curation of the best posts of the year. In fact, the most popular post of the year, “Fresh Take on Influence in the Tech Industry” — thank you, Kara Swisher, for that one tweet …more

Conversational Language as a Differentiator?

That’s the point from last week’s Wall Street Journal column, “The Way Trump Talks,” by Daniel Henninger. Henninger believes that language, specifically conversational language, could turn the election in Trump’s favor and that people have responded to Trump’s blunt language to the point of being oblivious to the content. “Many people today think food isn’t …more