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Our Book on Business Storytelling Concludes with a Few Words on Courage

We’ve been evangelizing the wonders of storytelling for some time. For the most part, our profession has come a long way when it comes to creating content, though you can still find those “pithy” quotes in news releases “We are delighted to announce that …” What hasn’t changed is the challenge of getting those with …more

A Communications Train Wreck for the Ages

  I collect examples of dreadful communications. Every large company at some point drives off the communications road of common sense and ends up as a piñata on social media. When United Airlines baggage handlers “mishandled” a guitar back in 2008 and United refused to reimburse the passenger, the company had no clue that the …more

People Have Misunderstood the Meaning of Storytelling (PRWeek)

We’ve strived to be the cobbler’s kids who actually do have shoes. In practical terms, we’ve pitched stories on the Agency and our perspectives to journalists, some resulting in media coverage. As part of the blog’s 10-year anniversary, I’ve dusted off one of the better articles on our storytelling mentality. David Blecken at Campaign Asia …more

April 18 Talk Puts Storytelling Under the Light Bulb

I consider myself more of a writer than a talker (though my mom might disagree). Still, I appreciate organizations periodically hoisting me up to a speaking pulpit to scrutinize and evangelize the wonders of storytelling in business. Such will be the case on April 18 when I’ll take on the topic of “Life, Liberty and …more

Eight Narratives That Take You Behind the Storytelling Curtain

Conducting our storytelling workshops never gets old. It’s energizing to help the workshop participants connect the dots to a simple premise: Given a choice between “interesting” and “dull,” human beings pick “interesting” virtually every time. I have to use the adverb “virtually” allowing for the individual who sports a “math is fun” button. Similar to …more

The Person Behind “Storytelling for Leaders”

It seems like 90 percent of human beings aspire to: Lose weight Get rich Tell stories Of course, such aspirations bring the purveyors of snake oil. “Hey mister, step into my tent and see how storytelling can change your life.” Yet, there’s a small cadre of storytelling advocates who actually know what they’re talking about. …more

“Show,” Don’t “Tell” Optimizes Storytelling

Business communicators can take lessons away from all forms of storytelling. One of my favorite go-to exercises for our storytelling workshop leans on the movie, “500 Days of Summer.” A voice with James Earl Jones-like command delivers a narration that sets the stage for the movie and what proved to be Zooey Deschanel’s coming out …more