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A Perspective on Pride with Teddy Basham-Witherington

This post, authored by Senior Account Manager Matt Burrows, originally appeared on our Agency Blog. Pride Month always hits a little strangely for me every year. As a bi man married to a trans spouse, it can be hard not to feel a little cynical when all the rainbow logos go up. I know that’s probably not …more

Celebrating the Agency’s 35-Year Anniversary

How is that possible? No, please don’t answer that question. I’d rather not know. The image you see above was the official announcement in 1987 which starred my Mom proclaiming that The Hoffman Agency was open for business. The vision of becoming a marketing communications consultancy — in today’s words integrated communications — has only …more

Wishing Everyone a Healthy and Fun (don’t forget the fun) 2021

What a year! We are almost there. We can see the finish line to the calendar year just beyond our outstretched finger tips. While the world won’t automatically return to its axis on Jan. 1, 2021, there’s something rejuvenating about starting a new year with a blank canvas and possibilities. Happy holidays.    

Applying Storytelling Techniques to Lift Auto-Generated Emails

Nothing impacts the success of a company more than its ability to recruit talent. Massive investments are earmarked for the cause ranging from websites to research to recruiters to salted caramel macarons for the requisite on-site sugar high.     Yet, the auto-generated email that lands in the candidate’s inbox after submitting a resume is …more

How to Set Up a B2B Facebook Advertising Campaign

By Jackson Dulzo, Senior Account Executive At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads …more

Mood Boosting Tunes of the Week

By Shereen Masoud-Jointe, Account Executive (Europe)   Music has kept humanity going through difficult times around the world, and this week was no exception. I present to you the next set of HA Jamz, chosen by our very own Hoffmanites:   17. Be Alright — Ariana Grande 18. Part II — Vivien Yap 19. Dove …more

The Plight of Auto-generated Emails and How Language Can Make a Difference

Nothing impacts the success of a company more than its ability to recruit talent. Massive investments are earmarked for the cause ranging from websites to research to recruiters to salted caramel macarons for the requisite on-site sugar high.     Yet, the auto-generated email that lands in the candidate’s inbox after submitting a resume is …more

Home for the Holidays: A Hoffman Look at Volunteering

By Melissa Lewelling, Senior Account Executive In a region with increasing disparity in wealth, I am one of the statistics that (by logical rhyme and reason) shouldn’t exist. I remember standing in the fog of the early morning before kindergarten waiting for the Salvation Army to open so we could eat that week. I remember …more

One Year Later, Reflections on the Reflection

  It has been one year and six days since our 30-year anniversary party. Thinking about the cliché that goes something along the lines, “It’s all about the people.” It is all about the people. Reconnecting with employees from the early days. Reconnecting with clients going back to 1987. And reconnecting with others who have …more