The intelligence community devotes massive amounts of time in trying to decode information from the bad guys as well as advancing their own encryption technology.
The communications business – and specifically the client/agency relationship – has its own code.
With the help of the worst mathematician in the world – that would be me – I went to work on cracking this client/agency code.
The good news –
I was successful in decrypting the true meaning of several code phases that I happily share as a service to the entire PR industry in the following infographic:
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<div align="center"><a href="http://www.ishmaelscorner.com/2014/02/23/the-client-pr-agency-relationship/”title=”decrypting eight code phrases in the client/pr agency relationship"><img src="http://www.ishmaelscorner.com/wp-admin/Infographic For Decrypting the Client/PR Agency Code?utm_source=infographic&utm_medium=main&utm_campaign=infographic" alt=" Hoffman infographic- decrypting the client/pr agency code" style="border:none;" /></a><br /> <small>The Hoffman Agency is a public relations firm that emphasizes storytelling in <a href="http://www.hoffman.com">business communication</a></small>.</div>
This is a starting point.
I welcome any crowdsourcing.
With enough additions, we can create an e-book for the profession.