YouTube has become synonymous with viral videos.
When I play the video association game, I think of the Old Spice man and the hilarious Coke happy machine.
Now YouTube wants to be perceived as a digital campfire for storytelling.
Toward this end, the platform is hosting a free webcast on April 21 that promises to teach how YouTube can benefit your company by serving as the modern-day campfire.
The promo copy explains:
Since the beginning of time, humans have connected through stories and in the past five years, YouTube has emerged as one of the most engaging and powerful storytelling platforms in existence. From the entertaining (Double Rainbow, JK Wedding Dance) to the political (Neda’s story) to the inspiring (the Fully Sick Rapper), the stories that have been told on YouTube are part of our cultural narrative.
Nice turn of phrase, “part of our cultural narrative.”
But I think YouTube missed an opportunity to bring its stories to life by simply hyperlinking “Double Rainbow,” “JK Wedding Dance,” etc. to the actual videos.
Instead, the three hyperlinks in the body copy take the reader to the same place, the sign-up page for the webcast. I wonder if YouTube feared moving the prospect to an entertaining video would lose the prospect’s interest in the storytelling webcast?
It’s kind of ironic.
The power of YouTube comes from touching the emotions of people to the point that they want to share the video with others.
Yet, YouTube doesn’t tap the same dynamic.