Ishmael's Corner ~ Storytelling Techniques For Business Communications

What Can Tiger Say to Diffuse the Crisis?

Tiger takes center stage tomorrow to publicly share his mea culpa.

Every pundit and his brother has weighed in with a view. The local NBC affiliate was in our office today to interview our crisis guru John Radewagen.

So I’ll keep my view brief.

The statement on Tiger’s Web site doesn’t lead me to believe that tomorrow will have a happy ending:

Tiger Woods will be speaking to a small group of friends, colleagues and close associates at 11:00 a.m. EST on Friday at the TPC Sawgrass Clubhouse in Ponte Vedra Beach, Fla. Tiger plans to discuss his past and his future, and he plans to apologize for his behavior.

It sounds like he’s hanging out with the guys over beers.

I also think it’s the wrong move to not field questions after he speaks.

Yes, I understand as articulated on his Web site that “Tiger feels that what happened is fundamentally a matter between him and his wife.” By not fielding questions he hopes to control the tawdry side of this “little” crisis.

His quandary is that the more he strives to control tomorrow, the less likely he’s going to come across as sincere and truly apologetic.

Because a Q&A session forces Tiger to be Tiger.

You can’t script questions.

There is one move Tiger could make that would absolutely show remorse.

If he shared that he continues to need more time to focus on his family and, as a result, won’t be playing in the Master’s this year.

That would show the man’s serious about rehab.

There’s nothing more precious to Mr. Woods than winning more major titles than Jack Nicklaus.

If he was willing to give up a shot at the next major, the making of “Tiger, The Sequel” could begin.

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