Storytelling Through a Business Prism

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Going the Mile for a HA Jam

By Shereen Masoud-Jointe, Senior Account Executive (Europe) How far would you go to see your favorite band live? One really great friend I know got stuck in traffic for an hour and rode (read: borrowed) a bike from Google’s Mountain View campus to Shoreline Amphitheatre, just to take her best friend to see her favorite, …more

Does Tesla Really Need a PR Function?

After touching on this question in my newsletter, I decided the topic deserves a deeper dive. First, some stage setting. Electrek broke the news on Oct. 6 that Tesla eliminated its internal PR team: “If you’re a reporter who isn’t getting a response from Tesla, don’t take it personally, because it’s due to the automaker …more

I Love My HA Jamz

By Shereen Masoud-Jointe, Senior Account Executive (Europe) Music moves us. It inspires us. It can fill us with joy or bring us to tears. In some instances, it can set us on a path of super fandom from which we never return … One of the following HA Jamz selections did just that.   104. …more

The Downside of Experience in Leadership

We tend to correlate experience with stronger leadership. The common Steve Jobs narrative swings from impetuous youth to lessons learned. It stands to reason that people who have been tested when things didn’t go according to plan expand their leadership game. Yet, there’s a downside to experience when it comes to leadership. We can gain …more

Imagining Alternate Realities With HA Jamz

By Shereen Masoud-Jointe, Senior Account Executive (Europe)   This week’s HA Jamz additions remind me that although things haven’t been “normal” in a while, music can give us a portal to other possibilities.   100.   陳綺貞 (Cheer Chen) – 旅行的意義 (Travel Is Meaningful) 101.   Oh Happy Day — Sisters in Gospel 102.   …more

Applying Storytelling Techniques to Lift Auto-Generated Emails

Nothing impacts the success of a company more than its ability to recruit talent. Massive investments are earmarked for the cause ranging from websites to research to recruiters to salted caramel macarons for the requisite on-site sugar high.     Yet, the auto-generated email that lands in the candidate’s inbox after submitting a resume is …more

I Got 99 HA Jamz (And Not a Bad One)

By Shereen Masoud-Jointe, Senior Account Executive (Europe)   Just shy of the big 100, and the playlist is going strong! It continues to be updated daily — it’s hard to imagine life B.H. (Before HAJamz). I’ve come to look forward to getting that little ray of sunshine in my inbox, and I’m sure other Hoffmanites …more

Visual Storytelling Tips for Communicators Steeped in Words

Your title might be PR manager, keeper of the blog, content developer or the classic copywriter. It doesn’t matter. All of us need to get the visual storytelling religion. The increasing amount of information accessed on mobile means shortened attention spans. And people want an entertainment dimension to their information, even in the business sphere …more