Storytelling Through a Business Prism

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Imagine Procurement Shaking Down a Heart Surgeon

  All communication consultancies periodically encounter Procurement before contract sign-off and embarking on the fun stuff with a client. I am not a fan of Procurement. They always claim to be there to help the agency and make sure everyone — both the agency and the in-house PR department — enjoy a “happily ever after.” …more

Time Magazine Journalist Points to Wikipedia as Proof of Fact

A recent interview on NPR’s Fresh Air caught my attention. Terry Gross is interviewing Time Magazine journalist Simon Shuster about the dodgy relationship between Rudy Giuliani and Andrii Derkach, a Russian intelligence agent. The two did their best to sabotage Joe Biden during last year’s presidential campaign. At one point, an incredulous Gross asks if …more

PRovoke Media Recognizes Our Workplace as One of the Best

Understanding a workplace calls for the skills of an archeologist. You might walk into an office and see lava lamps and more versions of trail mix than available at Whole Foods. You might see posters proclaiming the wonders of teamwork. You might see Herman Miller office chairs with spine friendly lumbar support. But the physical …more

PR Tips For Interviewing Sources to Find the Good Stuff

I’ve said this before and continue to believe it. The PR profession under-appreciates interviewing expertise. It starts in college. Try to find a curriculum for mass communications or PR that offers a class on interviewing. Good luck. Every journalism program in the country tackles the art of the interview. But PR curricula ignore the topic. …more

The Hoffman Agency: Our Commitment to Diversity and Inclusion

We recognize that all individuals are not provided the same advantages and privileges in our society. The inequities around the world underscore the need to change. With this in mind, we are dedicated to promoting diversity within our business and creating an inclusive organization. To contribute to a more equitable world, The Hoffman Agency is …more

Not Exactly 60 Minutes Grilling My Mom on the PR Biz

By my back-on-the-envelop math, I’ve conducted over 500 interviews. It’s one of my favorite parts of the job. The cajoling and probing of a source to get to the good stuff offers a sense of discovery. With Mother’s Day around the corner, I get to dust off an interview that makes my top-five list. But …more

The Chauvin Trial Verdict

Today’s verdict brings us to the close of a year-long fight for justice that re-ignited a larger discussion on police brutality and systemic racism in the United States. We’re relieved that justice has been served to the officer found responsible for George Floyd’s death, though our hearts remain heavy with the loss of Floyd and …more

Visual Rendition of the Story Is Always There

I came across author and illustrator Ella Frances Sanders in 2015 after she published her first book, “Lost in Translation.” She has a gift for marrying words and visuals, like the one above. To probe the “how,” she agreed to an interview which covered topics ranging from Bill Murray and the Yiddish word “meshugah”   …more

How the NRA Views Public Relations. Let’s Listen in.

What is wrong with this country? What sensible human being thinks it’s OK to put what’s essentially a machine gun in the hands of private citizens? The tragedies keep coming with the latest mass shootings in Boulder and Atlanta leaving 18 dead. Here’s the problem. These events serve as a form of smelling salts, helping …more