Storytelling Through a Business Prism

MENU

Risk-taking and Starting a Company Don’t Always Go Together

The Agency celebrates its 30th anniversary later this year. Drawing attention to this milestone, I plan to periodically write about the adventure — journey is such a calm noun — starting with the launch of the Agency. Most people tend to think of those who start a company as risk-takers. So what does it mean …more

CliffsNotes on the Silicon Valley Index

The Silicon Valley Index from Joint Venture Silicon Valley leaves no byte unturned. For those who don’t have the time to wade through 100 action-packed pages, I offer the CliffsNotes, filtered by 25+ years of living of in Silicon Valley. Silicon Valley is Larger Than Rhode Island Taking in Santa Clara and San Mateo counties, …more

Leadership and Zigging When Everyone Else is Zagging

I will always remember November 14, 2014, and it has nothing to do with my birthday. That was the day that Mike Sottak called to say he was accepting our job offer to run our European operation. Since we entered the European market in the late 1990s, the Agency’s experience had resembled a roller-coaster ride …more

Fake News is Not a Threat to Democracy

Can we all take a breath? The latest uproar on fake news comes compliments of 20th Century Fox when it created fake news sites as part of a marketing campaign for an upcoming movie. A New York Times story on the topic quoted Susan Credle, global creative officer of the ad agency FCB: “Fake news …more

Similar to PR, Journalism Comes in Different Grades

The Bureau of Labor Statistics puts the number of people working in PR at 218,910 (as of May 2015). Some of these folks are extraordinary. Others communicate with the finesse of a carnival barker. Most fall somewhere in between. For the sake of discussion, let’s say that 3 percent of the PR population falls into …more

The “Secret Sauce” in Silicon Valley Isn’t American.

The United States houses roughly 5 percent of the world’s population. It stands to reason that many ideas for recasting technology to improve our daily lives and business operations will come from those born outside the U.S. That’s why the hoopla around President Trump’s immigration policy is so threatening to Silicon Valley. I’m surprised his …more

Lost in Translation, McKinsey on Agency Relationships and PR is a Tough Biz

The grab bag returns for the first time in 2017. Why the hiatus? Playing homage to the Google algorithm, I’ve been consciously avoiding shorter blog posts or what some term “stubs.” Yet, I continue to come across shards of content that either amuse, surprise or teach. As individual content, they don’t necessarily frame a post. …more

Playing the Long Game in China

When we entered the China market in 1999, I shared with our staff that our long-term success in Asia depended on China. I no longer believe this. Instead, it’s clear to me that our long-term success on the international front depends on China. When we experienced turmoil in our China operation a few years ago, …more