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Storytelling Through a Business Prism

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Deconstructing a New York Times Article on Amazon for Storytelling Lessons

Journalists, particularly those at Tier-1 media properties, are the best non-fiction storytellers on the planet. They toil in a Darwinian world in which clicks correlate to economic health. If they don’t produce content that triggers clicks, they’re going to eventually hear words to the effect, “You’re not a fit here.” With this in mind, it’s …more

Best Storytelling Posts for the First Half of 2018, Part II

As explained on Monday, I’m behind schedule in publishing the best posts of H1 this year. Here’s the second half of the list, and two posts related to President Trump made the cut. I believe the word you’re looking for is “restraint.”   .   1. Will the Communications Industry Change Because of President Trump? Since …more

Best Storytelling Posts for the First Half of 2018

I’m tardy in pulling together a curated list of the best posts in H1 of this year. I suppose the big one-oh distracted me. As always, I start with the caveat that these posts don’t necessarily represent the most popular posts — the ones that got most clicks. It’s me, not the Google Analytics dashboard, …more

Storytelling vs Corporate Speak (Infographic)

In this corner we have those who have embraced storytelling with the fervor of foodies waiting in line at Salt & Straw for a scoop of the Freckled Woodblock Chocolate. In the opposing corner, we have the suits who find phrases such as “We’re pleased to announce” and “a leading innovator in sequencing code for …more

People Have Misunderstood the Meaning of Storytelling (PRWeek)

We’ve strived to be the cobbler’s kids who actually do have shoes. In practical terms, we’ve pitched stories on the Agency and our perspectives to journalists, some resulting in media coverage. As part of the blog’s 10-year anniversary, I’ve dusted off one of the better articles on our storytelling mentality. David Blecken at Campaign Asia …more

Ten Takes on the State of Storytelling in Business

  Today marks the day, the 10-year anniversary of Ishmael’s Corner. In the spirit of taking a step back, I reached out to a mix of individuals I respect for their perspectives on that elixir for communications we call storytelling. The backgrounds vary from journalists to storytelling gurus to authors and everything in between. As …more

Whoever Said, “If They Build It, They Will Come,” Never Started a Blog

Tomorrow marks the 10-year anniversary of Ishmael’s Corner. Nice round numbers suggest reflection, so here goes. Building a readership is hard work — not exactly an alert-the-media insight, but one that has stayed with me over this 10-year trek. The periodic sense of toiling alone begat the line: “If a post falls in the forest …more