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This Week’s HA Jamz Roundup

By Shereen Masoud-Jointe, Account Executive (Europe)   The tunes continued rolling in this week with some sounds from around the world — including Hong Kong, South Korea, Japan, Lebanon, Canada, and even a rom-com soundtrack fave from the U.S.       12. 數字人生 — George Lam     13. I Say A Little Prayer — …more

Your Guide to the (Possibly) Perfect Virtual Awards Ceremony

By Mark Pinsent, Managing Director, Hoffman Europe As we all know, one of the immediate impacts of the global pandemic has been the inability to meet face-to-face in any size of group, however small. And given that a significant part of our business sector is centered on doing exactly that, we’ve seen a quick shift …more

Storytelling Through the Universal Language

By Shereen Masoud-Jointe, Account Executive (Europe) With everyone from the office working remotely these days, it’s easy to feel disconnected. As a way to build camaraderie from afar — and enhance our musical repertoire while we’re at it — we’ve started to put together a “HA-Jamz” global playlist. Each day, a person from one of …more

Dear College Grad: Create a Resume That Breaks the Rules

A zillion college graduates are about to descend on civilization with shiny apples in hand. The demand versus supply equation doesn’t work in the graduate’s favor. And it’s even tougher this year. COVID-19 has swung a wrecking ball through the economy. Every day brings headlines about more layoffs in Corporate America. I haven’t seen the …more

Six Storytelling Books

By Elisa Zallio, Account Executive, Hoffman Europe   There’s no such thing as “too many books.” If there’s one bad habit I don’t mind my parents passing to me, it is book hoarding. As I write this blog, I have some 200 in my childhood home in Italy. Will I regret my collection when I …more

Let’s Hope TMZ Doesn’t Get Their Hands on This Mother’s Day Video

I’ve avoided clickbait for nearly nine years and 1,096 posts … until now.     The headline for this post definitely qualifies as clickbait. You’re not going to find a video on Kim Kardashian dissing her mom. With that said, watching my mom share her unfiltered insights on the business of public relations does offer …more

The Act of Being Nice

People tend to underrate being nice. Some might even consider being nice is a sign of weakness. As the Brooklyn Dodgers manager Leo Durocher famously put it, “Nice guys finish last.” I don’t believe that was true in 1946, and I definitely don’t believe that’s true today. In today’s environment, when we cross paths with …more

75-Second Video Delivers Lessons in Storytelling (with a French Twist)

I came across this video “Never Estimate the Power of a Great Story” back in 2009. Even knowing the ending, the humor still slaps you across the face. After a recent watch, I realized the video delivers a few pain-free lessons in business storytelling. . Sure, the protagonist manages to escape death several times — machine …more