ishmaels corner

Storytelling Through a Business Prism

MENU

Research Indicates PR Pros Believe They Do Get Storytelling

I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” Obviously, I have my views on the topic. But what about the PR folks on the front line. What do they think? To find out, we surveyed over 400 PR professionals based in Asia pulling from both …more

As the Postcard Says, We Are Now Officially Telling Stories from Indonesia

We launched Hoffman Agensi Indonesia today. It’s worth taking a moment to step back and reflect on our infrastructure. Given our focus on the tech sector — defined broadly as semiconductors, fitness gadgets and everything in between — we don’t need offices everywhere. Instead, our approach has been to make sure we’re in the markets …more

10 Examples of Visual Storytelling that Boost the Narrative

Most of us who toil in business communications tilt toward words. We studied mass communications, journalism or English in college. When we went looking for jobs, our resumes touted writing expertise, not design. Yet, today’s world calls for equal emphasis on the visual side. I’ve always viewed my blog as a laboratory where I can …more

Deconstructing a Businessweek Story on a T-shirt Factory for PR Lessons

Talk about a mismatch in supply and demand. Thousands of companies strive for feature stories in business publications like Businessweek, Fortune and The Economist. Supply can probably accommodate 1 percent of demand (at the most). So how do you help your company or client be that one in a hundred? Create a pitch that aligns …more

A Lesson from The Grandma

I recognize that I live in this bubble called Silicon Valley where the promise of a better juicer can attract $120 million in venture capital, fail and everyone thinks this is normal. $120,000,000. Is it just me or does that seem like a lot of money down the drain? Of course, there are many Silicon …more

Smart People Fail at Evaluating Online Sources

Nieman Lab published an article last week, “Even Smart People Are Shockingly Bad at Analyzing Sources Online,” that lives up to the headline. In one exercise, those in the study — a mix of fact checkers, historians and students — were asked to compare two websites and make a judgment call on the one they …more

The Blending of Journalism and Paid Content

Should publications try to fool the reader? The obvious answer is no, but perhaps a more nuanced view should rule the day. Maybe it’s OK — dare I say helpful — to fool the reader, if by doing so, the publication serves up information that the reader cares about. I raise the issue after stumbling …more

The Branding of the NBA and the Golden State Warriors in China

David Stern, who ruled the NBA as commissioner for 30 years before stepping down in 2014, deserves credit for making the long-term commitment to building the NBA’s brand in China. The arrival of Yao Ming certainly spiked interest as did Linsanity — yes I know while Jeremy Lin’s heritage is Taiwanese, he still impacted perception …more