Storytelling Through a Business Prism

MENU

A 20-year Mashup of Silicon Valley and Asia

Today finds me in Singapore with my wife Heather and my parents celebrating the Agency’s 20-year anniversary of expanding to Asia. A quick back story — I wanted to open an office in Asia in 1994, but couldn’t muster the guts to hit the go-for-it button. I kept thinking if establishing a tech-focused PR consultancy …more

PR Guy Morphs into Travel Writer

I thought the newspaper was asking me questions about my favorite travel destination. It turned out that the newspaper assumed San Francisco was my favorite travel destination — hey, why else would I live 53 miles south of San Francisco? — so my answers around Aix en Provence didn’t fit. As public service for those …more

Five Lessons in Counterpunching with Words from Warren Buffett

Staying true to form during the last presidential debate, Donald Trump inferred that all smart business people find loopholes to avoid paying federal taxes, including Warren Buffett. I tried to come up with a plausible explanation for why Trump thought his comment on Buffett would go unchallenged. Then, the obvious hit me. He doesn’t care. It’s his words …more

The Untold History of the News Release (Infographic)

The news release turns 110 years old on Oct. 28. I’ve already rehearsed my line for the party, How fitting that a train wreck — a three-car train from the Pennsylvania Railroad went off the rails and into a creek on October 28, 1906 killing more than 50 people — prompted the invention of the …more

How Does a B2B Customer Story Crack The Wall Street Journal?

Virtually every national and global company desires coverage in the business media. For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish. Often, …more

Connecting Anecdotes to Storytelling in Business Communications

I am a fan of the anecdote, one of the most underutilized storytelling techniques in business communications. Executives often perceive anecdotes as fluff and put the kibosh on such content before it sees the light of the day. Which explains why if you were to audit the content generated by PR (in-house + agency), you …more