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Storytelling Through a Business Prism

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Interviewing Clients Like a Journalist: Thoughts from Dan Tynan

By Matt Burrows, Senior Account Executive   At first glance, dentistry might seem like the last profession you should address to get thoughts on storytelling, with most conversations with your dentist consisting of them asking questions while your mouth is open to the world. So when Dan Tynan — journalist, communications writer and Thought Follower …more

A PR Announcement That Defies “Elvis Has Left the Building”

Every company experiences a key employee leaving for the proverbial greener pasture. It happens. Boards have been known to kick CEOs to the curb. Think GE’s announcement last year that it was parting ways with John Flannery with the obligatory “we thank John for his significant contributions and long service to GE,” code for he …more

Pirates, Data and Storytelling

By Elisa Zallio, Junior Account Executive, Hoffman Europe (London)   I’d like to tell you about Emilio Salgari. He is a barely known, Italian writer from the late 19th century; he wrote adventure stories for periodic magazines, usually about fallen noblemen turned pirates to take revenge on their enemies — and, obviously, they’d fall in …more

A Peek Behind the Curtain at the Making of a Successful B2B Blog

You’ve heard the mantra “every company is a media company.” While it’s true that thanks to the internet every company can fling digital information to the outside world, that doesn’t mean anyone pays attention. That’s why I reached out to Lena Hedén, content and communications manager at Axis Communications and one of our clients in …more

Tirades, Tariffs and a PR Intern in Beijing

Sitting in the U.S., it’s easy to get caught up in the China rhetoric emanating from the White House and the latest if-you-do-that-we’ll-do-this missives. President Trump would have us believe that the global economy is a zero sum game, that every dollar gained by China leads to a loss of a buck in the U.S. …more

Tech Journalists in Hong Kong Share Insights with PR in Mind

Hong Kong continues to serve as an important media hub for Asia. With this in mind, Alessandra Tinio, an account director in our Hong Kong office, summarized a panel she attended that featured three tech journalists: Lulu Yilun Chen: Senior reporter with Bloomberg in Hong Kong, covering technology. A regular commentator on Bloomberg TV and …more

You Don’t Need to Be Hemingway to Bring Storytelling to Business Communications

The concept of “storytelling” has been trending in the communications industry for years. Virtually every communications consultancy touts its storytelling expertise short of saying: “Hey mister, step into our tent and see how storytelling can change your life.” There’s just one not-so-little detail that no one talks about. When it comes to business communications, storytelling …more