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Storytelling Through a Business Prism

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Do PR People Get Storytelling?

Every PR agency with a pulse touts its storytelling chops. You half expect carnival barkers shouting, “Step into our tent, and we’ll show you how to tap the magic powers of storytelling to connect with the outside world, eat canapes at Davos and pal around with Anderson Cooper.” Yet, the vast majority of content developed …more

Don’t skimp on strategy

By Mark Pinsent, Managing Director Europe, The Hoffman Agency . . Breakfast: the most important meal of the day (they say). But often the easiest one to skip as a shortcut to the goal of weight loss. Too many marketers treat a proper investment in strategic development in the same way. But as skipping breakfast …more

Where the Hell is PR on The New York Times Careers Chart?

The New York Times published a feature, “Old Skills, New Career,” on Friday that examines the question on everyone’s mind, perhaps with the exception of stand-up comics and UFC fighters. . . The story paints a gloomy picture for those with skills projected to lose the battle against computerized brethren: “Even if workers want to …more

Communications and the Acceleration to a Mobile World

Communicators have recognized for some time that people, otherwise known as the target audience, increasingly turn to mobile devices to access content. How has this phenomenon impacted the PR profession? In a word, notmuch. As long as our coveted media targets did their part to ensure their stories were mobile-friendly, we figured our bases were …more

What’s Next For Sean Spicer? Reaction to His Resignation

I predicted this train wreck. Tapping my vast network of contacts in D.C., I published a post on May 16 that managed to piece together President Trump’s first draft of a job description for press secretary. When it comes to this White House, the smoke signals don’t lie. Sean Spicer resigned last Friday. Let’s look …more

Companies Increasingly Punch Back at the Media

Mark Twain famously said, “I never quarrel with a man who buys ink by the barrel.” Now that the internet has ended the correlation between barrels of ink and reach of audience, companies are more inclined to “quarrel” with the media. In the old days, if a company took issue with a critical article, it …more

Dear College Grad, About That Resume and Cover Letter …

It’s that time of the year. About 19.9 million college graduates have descended on civilization with shiny apples in hand. Unfortunately, the demand versus supply equation doesn’t work in their favor. Finding that elusive first job puts a premium on the resume and its associated cover letter. No university invited me to deliver a commencement …more

Top Storytelling Posts for the First Half of 2017 (Part II)

I shared half of my top posts for the first half of 2017 last week. Here’s the second half, starting with the star of today’s reality TV shows, President Trump. . . 6. Trump’s Job Description for Press Secretary: Make Communications Great Again Given how many times President Trump has thrown Sean Spicer under the bus, …more