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A Behind-the-curtain Look at EE Times’ Bigger Picture

By Jaime Hamilton, Account Coordinator   For EE Times, the days of thinking small are over. Marked by an October 1 relaunch, the publication embarked down a new path that combines an aesthetic upgrade with fortified substance — all-encompassed by a new mantra: Think Big. “We, as editors, were trained to think small as our …more

Intel Cracks the Code on News Release Structure

The news release resembles a cockroach. It survives in spite of the odds that say it should have died long ago. PR pros recognize the pressure on journalists to write fresh stories that don’t rely on information in the public domain. And journalists aren’t exactly fans of the news release. A couple of years ago …more

Sprout Agency Partner Summit 2018 – The Hoffman Agency CliffsNotes

By Sarah Collins, Senior Account Executive   A career in public relations inherently keeps you on your toes. Although it may seem that no two days within a week are the same, as creatures of habit, we unavoidably fall into routines from time to time. I try my best to prevent that and personally believe …more

Election Day Proves You Can Teach an Old Dog at Least One New Trick

Confession time. Wheel in the single light bulb recreating a scene from “Deutschland 83.” Let’s add an interrogator to left of the bulb who is gifted in non-verbal communications. OK, I’m ready. I had never voted in a public election — casting my ballot to get Stanley Telson elected as our fifth grade homeroom rep …more

A Few Words on Me, the Agency and Motorbike Taxis in Jakarta

OK, it’s more than a few. This question came my way last week: Here goes. I moved to Silicon Valley in 1981 two years out of college. You’ve heard the saying, “It’s better to be lucky than good?” I was lucky in the sense that I moved to Silicon Valley because of the vibrant culture, …more

U.S. Startups and the China Question

I wrote an opinion piece in VentureBeat a few years back titled, “Attention U.S. Startups, Don’t Ignore China.” The punchline — Virtually every startup should have a China strategy. Fast forwarding to today, startups in the U.S. are starting to back off in China. This assessment isn’t based on data; it’s more anecdotal and a …more

To RFP or Not RFP, That is Usually Not the Question.

I’ve written several posts on how organizations select communication services. Even after 30+ years, I’m still thinking there’s got to be a better way. In cases in which Procurement leads the charge, the process feels more like a tussle than a process of getting to know each other.     Speaking of a better way, …more

The Mind of B2B Buyers and Where They Go for Information

Steve Jursa (EVP in the San Jose office) recently attended a presentation called “The Mind of the Engineer” by Aspen Core, the company that owns EE Times. They surveyed over 4,000 engineers around the world to better understand their day-to-day jobs, how they gather information and what their guilty pleasure on Netflix is (just kidding …more