To put science behind the quest, Holmes engaged Sociagility which measured each global agency’s social media footprint.
Sociagility uses what it calls the PRINT social media performance measurement methodology.
The PRINT Index measures five attributes of social media performance – popularity, receptiveness, interaction, network reach and trust – across various social channels.
Here’s how the data played out.
“We’re No. 9” has a nice ring to it, particularly taking into account we’re above mega-shops like Weber Shandwick and Burson. Big – Weber Shandwick’s revenue comes in at $525M and Burson registers at $435M – doesn’t necessarily mean better.
It also turns out we ranked highest in the popularity score. I hope to find out more about how we took the popularity gold when I talk with Sociagility on January 30 (not that I’m complaining).
As pleased as I am with the data, I would be remiss if I didn’t repeat our internal mantra –
Social media is not the prize.
It’s one of many tools to help clients fortify their online presence.