ishmaels corner

Category: Social Media

MENU

WeChat Campaign in China Offers Glimpse into the Future of Communications

  This headline and the post below appeared five years ago. Well, the future has officially arrived. Our China team is now building self-contained campaigns around WeChat every week, some of which are designed for lead generation. Think of these campaigns as social CRM or if you insist SCRM. The New York Times created a …more

Did Social Media Humanize McKinsey Too Much?

I think we can all agree that a consultancy does not want to see this headline on the cover of The New York Times. “Turning Tyranny Into a Client”     That’s the headline that greeted the good folks at McKinsey over Sunday brunch. As discussed last week, the clients of a professional services firm …more

Sprout Agency Partner Summit 2018 – The Hoffman Agency CliffsNotes

By Sarah Collins, Senior Account Executive   A career in public relations inherently keeps you on your toes. Although it may seem that no two days within a week are the same, as creatures of habit, we unavoidably fall into routines from time to time. I try my best to prevent that and personally believe …more

8 Techniques to Increase Twitter Engagement that are NOT Based on Science

The math for Twitter appears so promising. At last count, over 300 million people use Twitter. Certainly, at least a few people will appreciate your clever jab at Lady Gaga. Unfortunately, such logic is flawed. The social media platform doesn’t make it easy to get noticed. You craft the perfect tweet — one sure to …more