My last post lamented the lack of quality video earmarked for a B2B audience.
Which isn’t to say business videos are a complete wasteland.
There’s an eclectic blog called Valley Zen – promotes itself as the intersection of Zen and technology; I thought that was Nolan Bushnell’s dream with Chuck E. Cheese’s – that showcases a video interview with VC Tim Draper from Draper Fisher Jurvetson.
It’s good.
No, make that darn good.
Why?
It certainly doesn’t hurt to be comfortable in front of the camera. But there’s more going on here than a relaxed demeanor.
For starters, this isn’t your garden variety story from another VC headliner on why I’m rich and you’re not. Instead, you’ve got Draper kicking off the interview with his eyes closed and arms extended uttering the mantra: “I’m now at peace with my Zen.”
Very Californian.
From there you get to know a little more about Draper, his philosophies and how he defeated a cape buffalo in Africa.
Just as important as the storyline, no one is taking themselves too seriously. When was the last time you watched a dour guest on Oprah?
On the production side, it doesn’t hurt to have the professionals from Localfilms as your crew. Yet, there are lessons for the novice videographer such as breaking up the video in sections with stills and varying the camera angles.
Of course, if you’ve got dull people pontificating on a dull topic you’re going to end up with a dull video.
As my daughter would say, “Duh.”