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Category: Visual Storytelling

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Thanksgiving Levity

I have discussed the concept of a “word visual” in which the words handle the heavy lifting for an image that doesn’t require deep design expertise. For PR pros who typically major in mass communications, journalism or English, the “word visual’ establishes a path to visual storytelling that’s particularly useful for social channels. One of …more

10 Examples of Visual Storytelling that Boost the Narrative

Most of us who toil in business communications tilt toward words. We studied mass communications, journalism or English in college. When we went looking for jobs, our resumes touted writing expertise, not design. Yet, today’s world calls for equal emphasis on the visual side. I’ve always viewed my blog as a laboratory where I can …more

Quantifying a Company’s International Mentality

If it weren’t for our international offices, the business of communications wouldn’t be nearly as interesting. After 100-plus trips overseas since 1994, my senses still go on red alert when I’m boarding that United flight at SFO headed to Asia or Europe (no jokes about correlating the “red alert” to how United treats customers). But …more

Visual Storytelling from The New Yorker; Up a Creek without a Paddle

I’ve advocated for the use of illustration in communications for some time. No matter how outrageous the subject matter, illustration can bring it to life. For my money, the best illustrations can be found on the covers of The New Yorker, but the publication might have outdone itself with the August 28 cover art, worthy …more

Communications and the Acceleration to a Mobile World

Communicators have recognized for some time that people, otherwise known as the target audience, increasingly turn to mobile devices to access content. How has this phenomenon impacted the PR profession? In a word, notmuch. As long as our coveted media targets did their part to ensure their stories were mobile-friendly, we figured our bases were …more

Seven-second Chinese New Year Greeting Comes with Snap, Crackle and Pop

As we increasingly embrace visual storytelling for our clients, we’re applying the same mentality to our own communications. The latest example comes in the form of our Chinese New Year greeting designed by Cindy Li in our Hong Kong office. Since investing in an in-house design function over five years ago, we’ve come a long …more

Post-Thanksgiving Humor in the Form of a Word Visual

I suspect the recent Presidential election made for some spirited discussions around the Thanksgiving table this year. Even a slice of pie worthy of Twin Peaks — “This must be where pies go when they die” — can only go so far in bridging the political gap. Still, there’s something reaffirming in knowing that Thanksgiving …more

Is This the Future of Newspaper Video?

Journalism — particularly newspapers — has been trying to shift to video for years, often sputtering like a ’57 Chevy with a bad carburetor. And for good reason. The inverted pyramid still figures prominently in J schools across the country. If you’re pounding out news stories for the Daily Planet, the inverted pyramid serves you …more