During my investigation of novelists and their personal biographies, I stumbled across a clever use of owned media by Team Grisham.
Every publisher sends out copies of a new novel to various media in hopes of garnering positive reviews.
The marketing team behind John Grisham’s latest novel, “The Litigators,” went one step further.
They created a fake TV ad promoting the “esteemed” law firm of Finley & Figg which delivers the storytelling fodder for the novel.
Good stuff. (Surprised there’s less than 12K views.)
The Dr. Seuss-like rhymes recited with a classic Chicago accent – “Hit by a bus; good thing you came to us” – work.
Also enjoyed the insider’s reference to all those staking claim for inventing Facebook.
Perhaps the Winklevoss twins will contact Finley & Figg about taking their case.
Oh, that’s right.
They already settled.