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Category: Levity

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Broken Links That Tell a Story, Pasta Art and Mrs. Maisel as Sponsored Content

Here’s my second grab bag post of 2018, capturing vignettes that caught my attention, but don’t lend themselves to stand-alone posts.   Broken Links, an Opportunity Most companies treat broken links as a functional challenge. The person has clicked to a wrong place (page doesn’t exist), bringing a 404 page to navigate the person back …more

I Still Believe Levity Is the Killer App for Business Storytelling

I wrote about Zappos using levity as the killer app in its communications a few years ago. Before going further, it’s worth noting that levity has a lower bar than humor. We’re not trying to channel Jon Stewart or Conan O’Brian. Levity delivers a smile, a grin (bigger smile) or, at its best, a low-decibel …more

Analysis of Beatles Lyrics — No AI Deployed — Turns Up Connection to PR

The San Francisco Giants paid tribute to the Beatles a few weeks ago. It reminded me that deciphering the inner meaning of Beatles lyrics was a public sport during the band’s heyday. Those over 50 will remember playing the White Album backward and supposedly hearing “Paul is dead.” Rather than play all the albums backward, …more

The M&A Letter That You Won’t Be Reading Anytime Soon

Between the internet, social media and human beings’ proclivity for talking, transparency is the rage. Companies figure that even sensitive information — especially sensitive information — eventually finds its way to the outside world, so they’re better off sharing their perspective before the grapevine kicks into gear. Yet, there’s zero transparency in the letters that …more

These Golden Rules for Business Success and Happiness Resonate with Me

Our daily online feeds deliver tips on everything from losing weight to creating a koi pond in your bathtub. Like most, I tend to tune these out. But a Bloomberg story on Richard Jenrette, an investment banker who passed away in April and his beliefs on how to succeed in business and live a happy …more

Plea to Rally Americans Behind Iceland at the World Cup

There’s no reason to rehash USA’s disastrous trip to Trinidad and Tobago and getting bounced from the 2018 World Cup. Taking that very American mentality of making lemonade out of lemons, I suggest that all of America rally behind Team Iceland at the World Cup. At this point you might be thinking, “Why the hell …more