Ishmael's Corner ~ Storytelling Techniques For Business Communications

Storytelling Serves as the Basis for "Narrative Medicine"

The power of storytelling is now being deployed in medicine.

The Irish Times writes on the topic “Keeping the Narrative Going,” kicking off with the question:

Why settle for role of tragic victim when you could have that of courageous survivor?

It makes sense.

If storytelling offers the means for more effective communications in life and business, why wouldn’t the same techniques help doctors connect with their patients?

That’s the premise for what’s being called “narrative medicine,” pioneered by Dr. Rita Charon.

The Irish Times cites studies that have found a storytelling approach increases the likelihood that a patient will reveal his or her fears and concerns.

Another study in the article finds that it takes patients only 28 seconds on average to tell their story (obviously, they didn’t interview anyone in my family tree, which would have upped that average considerably).

Unfortunately, the same study reveals that doctors often interrupt after only 18 seconds.

To borrow from Scooby Doo, ruh-roh.

And how the heck are they measuring this stuff? The image of someone with a stopwatch behind one-way glass doesn’t quite seem right.

But I digress.

Dr. Charon points out:

If the doctor can’t engage with the patient’s personal story, the patient won’t tell the whole story or ask the most frightening questions and, therefore, will not feel heard. She suggests that incorrect diagnoses might be made followed by poor compliance from the patient, the search for a second opinion and a shallow and ineffective therapeutic relationship.

She even suggests that narrative medicine has the power to help doctors regain some of the public trust in medicine that has recently been called into question.

I go back to my post last year “Conversing Like a Real Human Being.”

How many doctors converse like real human beings?

I’m guessing “narrative medicine” has different levels of expertise – perhaps like the belt system in karate – so doctors can build up to more sophisticated techniques like empathy.

If that’s the case, my own GP is a yellow belt, giving him the benefit of the doubt.

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