Owned media at its best can provide a counter-balance to perceived injustices from the media and social channels. Organizations ranging from Google to Walmart to the Brookings Institution have depended on their blogs to deliver their point-of-view to blunt an attack. Now comes 3M, under fire last week (April 2) from President Trump who …more
The plan from Amazon, Berkshire Hathaway and JPMorgan to “tinker” with the American healthcare system caused quite an uproar. It’s not every day that Warren Buffett and Jeff Bezos join forces to figure out a way to eliminate those pesky clipboards holding the forms that you fill out every time you make a pit stop …more
Amy Tenderich highlighted her gonzo journalism style in the first half of the interview yesterday. What I particularly like about her blog is the eclectic mix of content shared with a conversational tone. As Amy puts it, her philosophy for attracting readers is simple -“Fresh content gets attention.” I ran the first part of the …more
The power of storytelling is now being deployed in medicine. The Irish Times writes on the topic “Keeping the Narrative Going,” kicking off with the question: Why settle for role of tragic victim when you could have that of courageous survivor? It makes sense. If storytelling offers the means for more effective communications in life …more
