Category: Storytelling Examples

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The Humane AI Pin Train Wreck Could Have Been Avoided

And those were some of the more “gentle” recent headlines. Let’s set the stage. Bethany Bongiorno and Imran Chaudhri saw an opportunity to rethink mobile computing, so they founded a company called Humane. They invented a lapel pin that would essentially become your AI-infused digital assistant. This vision and the founder’s Apple pedigree landed $100M …more

Netflix CEO Shows Off Storytelling Chops

Ted Sarandos is co-CEO of Netflix. He’s the one greenlighting Stranger Things, The Queen’s Gambit and Bridgerton. He had better get the concepts of story construction. Does he? For the answer, we turn to his recent interview with the New York Times. Asked about how his interest in TV and movies came about, the 81-second …more

Revisiting the Martin Luther King, Jr. “I Have A Dream” Speech

Celebrating the life of Martin Luther King, Jr. always prompts me to dust off the “I Have Dream” speech. It’s a revealing exercise to read the text of the speech rather than watch and listen to the speech. To say Dr. King had a gift for narrative falls short in describing his skills in communicating. …more

Two Examples of B2B Copywritng That Land

We are in the throes of bulldozing our website and creating a new site that brings us into the 21st century. I suppose it’s a little like what happens when you buy a car, and all of a sudden you notice that the make and model seem to be everywhere. I’m now noticing copywriting that …more

Revisiting the Martin Luther King, Jr. “I Have A Dream” Speech

Celebrating the life of Martin Luther King, Jr. always prompts me to dust off the “I Have Dream” speech. It’s a revealing exercise to read the text of the speech rather than watch and listen to the speech. To say Dr. King had a gift for narrative falls short in describing his skills in communicating. …more

Constructing an Innovative Message … with Another Company’s Technology

I’ve always viewed Intel as the gold standard when it comes to communications in the electronics sector. They know how to translate technology into narratives that land. They know how to leverage owned media to fling warning shots to the chosen few. And they’re always striving to put a face on the company, whether that’s …more

Airing Dirty Laundry Reveals Storytelling Wisdom

Is there a task more mundane than doing laundry? It is the ultimate in dullsville. Yet, a podcast by Malcolm Gladwell called “Laundry Done Right” shows that indeed . I first wrote about Gladwell in 2009 when he told a David vs. Goliath type story that used a 12-year-old girls basketball team as the frame. …more