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Category: Storytelling Examples

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A Search for the Best Hotel Door Hangers in the World

I wrote a couple weeks ago about how word choice can lift a narrative. Forget the classic story arc for a moment. Even one word or phrase can warm up the copy or jar the reader with a bolt of incongruence.     But nothing tests the ability to harmonize words in tight quarters like …more

How Not to Frame Failure in Storytelling

Nothing says storytelling like the “F” word. Point to a movie or book or TV show that captivates, and I’ll show you failure. I’m currently watching “Better Call Saul.” The man goes from untangling drug lords from their legal difficulties to shaping dough at Cinnabon, the classic story arc with the requisite failure.   . …more

Deconstructing a New York Times Article on Amazon for Storytelling Lessons

Journalists, particularly those at Tier-1 media properties, are the best non-fiction storytellers on the planet. They toil in a Darwinian world in which clicks correlate to economic health. If they don’t produce content that triggers clicks, they’re going to eventually hear words to the effect, “You’re not a fit here.” With this in mind, it’s …more

Visual Storytelling Tips for Communicators Steeped in Words

Your title might be PR manager, keeper of the blog, content developer or the classic copywriter. It doesn’t matter. All of us need to get the visual storytelling religion. The increasing amount of information accessed on mobile means shortened attention spans. And people want an entertainment dimension to their information, even in the business sphere …more

Eight Narratives That Take You Behind the Storytelling Curtain

Conducting our storytelling workshops never gets old. It’s energizing to help the workshop participants connect the dots to a simple premise: Given a choice between “interesting” and “dull,” human beings pick “interesting” virtually every time. I have to use the adverb “virtually” allowing for the individual who sports a “math is fun” button. Similar to …more

Lessons from Warren Buffett’s Gift for Language and Storytelling

It’s not enough that Warren Buffett has become one of the richest men in the world. He’s also a world-class storyteller. If it’s any consolation, he seems to struggle with this Twitter thing, flinging out nine missives since 2013.   . Stumbling across Buffett’s Wikipedia profile, which happens to include a citation from one of …more

Deconstructing the Storytelling in Budweiser’s Legendary Super Bowl Ad

Communication professionals can learn a ton about storytelling from our advertising brothers. When you’re shelling out $4 million and change to create a single ad, it has a way of tuning one’s senses, a dynamic that typically doesn’t exist when PR crafts a pitch or writes a news release. With this in mind, I wanted …more

“Show,” Don’t “Tell” Optimizes Storytelling

Business communicators can take lessons away from all forms of storytelling. One of my favorite go-to exercises for our storytelling workshop leans on the movie, “500 Days of Summer.” A voice with James Earl Jones-like command delivers a narration that sets the stage for the movie and what proved to be Zooey Deschanel’s coming out …more