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Category: Storytelling Examples

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You Don’t Need to Be Hemingway to Bring Storytelling to Business Communications

The concept of “storytelling” has been trending in the communications industry for years. Virtually every communications consultancy touts its storytelling expertise short of saying: “Hey mister, step into our tent and see how storytelling can change your life.” There’s just one not-so-little detail that no one talks about. When it comes to business communications, storytelling …more

PR Undervalues the Anecdote, One of the Best Springboards into Storytelling

Journalists get anecdotes. PR not so much. A few years back, we analyzed three months’ worth of tech stories in The Economist breaking down the content type by category. It turned out that 17 percent of the articles were anecdotal. . We consistently find that the anecdotal content in business publications ranges from 15 to …more

The Best Storytelling Posts of 2018 (Part 2)

Breaking the Top 10 storytelling posts for 2018 into two parts, I published the first part last Monday. Here’s the second part, reflecting the diverse dimensions to today’s communications industry.     6. Nine Actions That Torpedo Global PR More companies invest in global PR than ever before. Yet, the missteps from 1990s are still with …more

The Best Storytelling Posts of 2018 (Part 1)

“Best” is such a subjective word. One person’s “best” is another person’s “meh.” Sometimes, the word carries zero meaning as in “You’re the best.” With the New Year philosophizing out of the way, we can skip to the posts that kicked the hardest as determined by me — not the Google Analytics.     1. Tim …more

A Search for the Best Hotel Door Hangers in the World

I wrote a couple weeks ago about how word choice can lift a narrative. Forget the classic story arc for a moment. Even one word or phrase can warm up the copy or jar the reader with a bolt of incongruence.     But nothing tests the ability to harmonize words in tight quarters like …more

How Not to Frame Failure in Storytelling

Nothing says storytelling like the “F” word. Point to a movie or book or TV show that captivates, and I’ll show you failure. I’m currently watching “Better Call Saul.” The man goes from untangling drug lords from their legal difficulties to shaping dough at Cinnabon, the classic story arc with the requisite failure.   . …more

Deconstructing a New York Times Article on Amazon for Storytelling Lessons

Journalists, particularly those at Tier-1 media properties, are the best non-fiction storytellers on the planet. They toil in a Darwinian world in which clicks correlate to economic health. If they don’t produce content that triggers clicks, they’re going to eventually hear words to the effect, “You’re not a fit here.” With this in mind, it’s …more