Ishmael's Corner ~ Storytelling Techniques For Business Communications

The Wall Street Journal Prints Lame Name-calling Article

sherlock holmes investigative journalismYesterday’s Wall Street Journal included an article that caught my attention.

Titled “New Google Hire Takes Aim at Apple,” the piece – can’t bring myself to call it a story – recounts how a Google employee ( Tim Bray) recently poached from Sun used his personal blog to say nasty things about Apple’s mobile phone strategy.

“It’s a sterile Disney-fied walled garden surrounded by sharp-toothed lawyers,” Mr. Bray wrote on his personal Web site. “I hate it.”

Can you imagine?

A company criticizing a competitor.

Perhaps with Madoff fading into the background, The Journal has a surplus of investigative bandwidth.

Let’s put it this way, John Letzing’s digging wasn’t exactly Woodward and Bernstein.

Because a proper investigation would have showed that on December 3, 2007 the said Tim Bray wrote a post on his blog called “Hate Apple Day.”

That’s right.

His hate for Apple has nothing to do with joining the Google gang. The emotional torment has been going on for some time.

But it gets better.

It turns out Mr. Bray hates other things as shared on February 9, 2007:

I so hate Aeroplan, Air Canada’s frequent-flyer program. I have many hundreds of thousands of points, but in recent years it became increasingly impossible to use them.

I could go on, but I don’t want to show up Mr. Letzing.

Maybe there’s now a beat at The Journal called raking blogs.

After all, Mr. Letizing wrote an article last week that started:

The former chief executive of Sun Microsystems Inc. wrote on his personal blog Tuesday that Apple Inc.’s (AAPL) Steve Jobs once threatened to sue the company in 2003.

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