The Wall Street Journal ...


sherlock holmes investigative journalismYesterday’s Wall Street Journal included an article that caught my attention.

Titled “New Google Hire Takes Aim at Apple,” the piece – can’t bring myself to call it a story – recounts how a Google employee ( Tim Bray) recently poached from Sun used his personal blog to say nasty things about Apple’s mobile phone strategy.

“It’s a sterile Disney-fied walled garden surrounded by sharp-toothed lawyers,” Mr. Bray wrote on his personal Web site. “I hate it.”

Can you imagine?

A company criticizing a competitor.

Perhaps with Madoff fading into the background, The Journal has a surplus of investigative bandwidth.

Let’s put it this way, John Letzing’s digging wasn’t exactly Woodward and Bernstein.

Because a proper investigation would have showed that on December 3, 2007 the said Tim Bray wrote a post on his blog called “Hate Apple Day.”

That’s right.

His hate for Apple has nothing to do with joining the Google gang. The emotional torment has been going on for some time.

But it gets better.

It turns out Mr. Bray hates other things as shared on February 9, 2007:

I so hate Aeroplan, Air Canada’s frequent-flyer program. I have many hundreds of thousands of points, but in recent years it became increasingly impossible to use them.

I could go on, but I don’t want to show up Mr. Letzing.

Maybe there’s now a beat at The Journal called raking blogs.

After all, Mr. Letizing wrote an article last week that started:

The former chief executive of Sun Microsystems Inc. wrote on his personal blog Tuesday that Apple Inc.’s (AAPL) Steve Jobs once threatened to sue the company in 2003.


  • Asun y Ricardo

    Hello Lou:
    I want to congratulate you on the nomination at The BOBs, my blog: La Vuelta al Mundo de Asun y Ricardo also has been nominated as the best weblog in Spanish.
    You have a very interesting blog, I have voted.
    If you want to see mine in their language, in the first page I own Google automatic translator.
    Thank you very much and good luck.

  • Lou Hoffman

    And congratulations to you as well.


Leave a Reply