Category: Journalism

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Similar to PR, Journalism Comes in Different Grades

The Bureau of Labor Statistics puts the number of people working in PR at 218,910 (as of May 2015). Some of these folks are extraordinary. Others communicate with the finesse of a carnival barker. Most fall somewhere in between. For the sake of discussion, let’s say that 3 percent of the PR population falls into …more

The Untold History of the News Release (Infographic)

The news release turns 110 years old on Oct. 28. I’ve already rehearsed my line for the party, How fitting that a train wreck — a three-car train from the Pennsylvania Railroad went off the rails and into a creek on October 28, 1906 killing more than 50 people — prompted the invention of the …more

Conversational Language as a Differentiator?

That’s the point from last week’s Wall Street Journal column, “The Way Trump Talks,” by Daniel Henninger. Henninger believes that language, specifically conversational language, could turn the election in Trump’s favor and that people have responded to Trump’s blunt language to the point of being oblivious to the content. “Many people today think food isn’t …more

Is This the Future of Newspaper Video?

Journalism — particularly newspapers — has been trying to shift to video for years, often sputtering like a ’57 Chevy with a bad carburetor. And for good reason. The inverted pyramid still figures prominently in J schools across the country. If you’re pounding out news stories for the Daily Planet, the inverted pyramid serves you …more

PR Unchained with Quentin Hardy from The New York Times

By Melissa Lewelling, Account Executive, The Hoffman Agency . As a former journalist, I tend to find PR events featuring journalists and the ethereal question, “How can PR help you do your job better?” — frankly — comical. These types of events often feature panels of journalists who don’t want to be there, don’t really …more

It’s True. Amazon and The New York Times Have Kissed and Made Up.

Turning to the front page of The New York Times business section yesterday, I did a double take. Sitting above the fold found The New York Times taking on the story line of Amazon constructing buildings around oversized greenhouses in downtown Seattle. I wouldn’t exactly call this a puff piece, but it sure does come …more

The Winner in the Kevin Durant Sweepstakes: Owned Media

Sure, the Golden State Warriors just landed one of the top free agents in NBA history and will now enter the 2016/2017 season as prohibitive favorites to take back the championship crown from LeBron. But the behind–the-scenes winner in the Kevin Durant sweepstakes was “owned media.” Eschewing the conventional news release and press conference, Durant …more

The “F Word” in Storytelling and Business

Failure. Point to a movie or a book that captivates, and I’ll show you failure. Shrek. Absolutely. Something more high-brow, like the best-selling novel “A Little Life.” Again, failure underpins the story. For it’s the failure — something going horribly awry, the more pain the better — that creates the tension in a story. As …more