Category: Journalism

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PR Undervalues Interviewing Skills to Dig Out Storytelling Gold

Public relations as an industry undervalues interviewing skills. You can find training session after training session on how to pitch a journalist and to not follow up with a “did you get my email?” Same goes for writing. Show, don’t tell. Stay away from chest-thumping adjectives like “revolutionary” and “breakthrough.” Yet, most mass communications curricula …more

How to land a story in top-tier publications

  “I want to be in WIRED. How do I get into WIRED?” By Chris Owen, Director, Hoffman Europe As a PR pro, if I had £1,000 for every time a prospect or client said, “We’d like to get into WIRED / The Economist / the FT,” then I’d genuinely have no mortgage. I might …more

How to Build Better Relationships with Journalists

  “You know, we have other interests. We don’t all go home and talk to our families about cloud storage all weekend — well, not all of us anyway.” Bryan Glick, Editor-in-Chief, Computer Weekly     In this latest episode of “The Story is Always There,” Computer Weekly’s editor-in-chief Bryan Glick drops some gems, including …more

Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. . PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?” Journalist: “I’d say more like one out of a …more

A Human Touch in PR

By Matthew Medlin, Account Coordinator   Science and art. At first glance, it might seem like the two are on opposite ends of the spectrum. But glances can be deceptive. When it comes to PR, at least, science and art are working together, brush and pen in hand. Or keyboard, as the case may be. …more

Data-driven Storytelling with Matthew Lynley

By Account Manager Matthew Burrows     That exclamation from famous fictional detective and personal childhood role model Sherlock Holmes has often been used by proponents of data analysis, but it’s never been truer than now, a full 128 years after Sir Arthur Conan Doyle first published The Adventure of The Copper Beeches where that …more

Interviewing Dead Celebrity Lifts Video Out of the Sea of Sameness

How do you interview a celebrity who has passed away? The San Francisco Giants and star pitcher in his day Tim Lincecum shows the way. I’ve always admired the marketing efforts from the San Francisco Giants acknowledging that some might miss the mark. If you live in the Bay Area and follow the Giants, you’ll …more

Koch Industries Fights Back with Paid Media + Owned Media Combination

The balance of power in media channels has shifted. It used to be that if a company felt wronged by the media, the next logical step involved arranging a press tour to counter the “injustice.” Thanks to the rise of owned media and paid content sometimes masquerading as journalism, companies are no longer dependent on …more