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Category: Journalism

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Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. . PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?” Journalist: “I’d say more like one out of a …more

Fake News and a Different Approach by the French (Naturellement)

French President Emmanuel Macron has concluded that government legislation is the antidote for “fake news.” Before going further, it’s worth stepping back and considering what constitutes fake news. I see two components to the equation. First, you have the source. Does the media property practice the tenets of journalism? Does the media property have a …more

The Blending of Journalism and Paid Content

Should publications try to fool the reader? The obvious answer is no, but perhaps a more nuanced view should rule the day. Maybe it’s OK — dare I say helpful — to fool the reader, if by doing so, the publication serves up information that the reader cares about. I raise the issue after stumbling …more

Journalists Offer Tips on Interviewing, a Key to Storytelling

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content. If you don’t get this upfront step right — pulling out the type of content that the outside world …more

And I Thought Media Properties Had Stopped Aspiring to Be PR Agencies

Look, I recognize it’s been a rugged 20 years or so for the publishing industry. Since Craigslist showed up on their doorstep and eviscerated classified advertising, media properties searching for new revenue streams seem to have a certain Ponce de León quality to them. Some would argue that in a world where people expect to …more

Fast Company and WIRED Offer Top-of-mind Takes on Tech Trends and PR

By Gerard Smith, Intern, The Hoffman Agency . . Fast-paced business, sky-high valuations, innovation-driven individuals and unlimited opportunity; a few of the ideas that came to mind when I pictured Silicon Valley nearly three months ago before moving here sight unseen. Although I may have relied too heavily on the fantastical experiences of Richard Hendricks …more

And the Most Trusted News Source Is …

As President Trump continues to use the “fake news” mantra to whip the masses into a frenzy, it causes one to wonder what publications people do trust. The University of Missouri set out to answer that question based on a survey of over 8,000 consumers. Before jumping to the results, it’s worth noting that respondents …more