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Category: Journalism

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And the Most Trusted News Source Is …

As President Trump continues to use the “fake news” mantra to whip the masses into a frenzy, it causes one to wonder what publications people do trust. The University of Missouri set out to answer that question based on a survey of over 8,000 consumers. Before jumping to the results, it’s worth noting that respondents …more

Companies Increasingly Punch Back at the Media

Mark Twain famously said, “I never quarrel with a man who buys ink by the barrel.” Now that the internet has ended the correlation between barrels of ink and reach of audience, companies are more inclined to “quarrel” with the media. In the old days, if a company took issue with a critical article, it …more

Top Storytelling Posts for the First Half of 2017

To find an individual who has dominated the new cycle for such a long stretch of time like President Trump, you have to go all the way back to 1994 and the O.J. Simpson trial. It’s not a bad comparison. The trial of American People vs. President Trump is unofficially underway delivering plenty of fodder …more

PR Insights from Reverse Engineering a New York Times Corporate Feature

A corporate feature in a mainstream publication is the PR equivalent of a home run. No question, PR is constantly swinging for the fences. Unfortunately, the success rate for PR is more Duane Kuiper (below) than Babe Ruth. Obviously, a number of variables come into play in determining whether a journalist and the bosses green …more

“Bloody Hell, Someone Sent Me an Actually Informative Press Release”

The Internet has commoditized — and continues to commoditize — the news release. Yet, there’s still a time and place for the humble news release. And when the mission calls for this tactic, it’s logical to craft the narrative so it has the greatest probability of resonating with journalists. I came across a LinkedIn post …more

It Looks Like News. It Smells Like News. Alas, It’s Not News.

The quest by both brands and publications to fool the reader continues. In response, the FTC has made a push for disclosure on sponsored content and native advertising. But what about the online search for news? I was reminded of this challenge during a client campaign that included a sponsored content spoke. If you plug …more

What the Hell Does the PR Guy Know About Journalism (Take 3)

I enjoy studying journalism. When it comes to business communications, journalists are the masters at storytelling. Highlighting this point, I came across the following from a New York Times review on the new Richard Nixon biography last week: “The similarities between Nixon and Trump leap off the page like crickets.There is, first and most superficially, …more

Fake News is Not a Threat to Democracy

Can we all take a breath? The latest uproar on fake news comes compliments of 20th Century Fox when it created fake news sites as part of a marketing campaign for an upcoming movie. A New York Times story on the topic quoted Susan Credle, global creative officer of the ad agency FCB: “Fake news …more

Similar to PR, Journalism Comes in Different Grades

The Bureau of Labor Statistics puts the number of people working in PR at 218,910 (as of May 2015). Some of these folks are extraordinary. Others communicate with the finesse of a carnival barker. Most fall somewhere in between. For the sake of discussion, let’s say that 3 percent of the PR population falls into …more