Jack and Jill.
Romeo and Juliet.
Shrek and Fiona.
The news release and storytelling.
Not exactly a stanine buster figuring out which one doesn’t fit.
Don’t blame PR Newswire. Their services are merely the delivery vehicle corporations use to fling their dull announcements – OK, I’m being kind – to the masses.
To combat corporate speak, PR Newswire will hold a forum called, “Tipping the Engagement Scale in Your Favor: How to Employ Multimedia Content for Compelling Storytelling” on March 28 in San Francisco with a speaker lineup that features:
- Jim Lin, Vice President, Digital Strategist of Ketchum
- Brian Solis , Principal of the Altimeter Group
- Michael Pranikoff , Global Director of Emerging Media from PR Newswire
I get to share the stage with these folks as well which should be great fun.
BTW, if you want to read blogging at its best – levity, smart, poignant, and personal – check out The Busy Dad Blog from Jim.
In anticipation of the March 28 powwow, I’ve pulled together my top five posts on visual storytelling:
This 2010 post examines the concept of charticles in WIRED, a precursor to the rise of the infographic. There’s plenty of drama … especially for the fish who don’t know if they’ll make the saltwater tank or get relegated to a sauce until Hour 33.
It’s tough for B2B companies to show their personality. Our client TOTVS shows how it’s done and yes, they had a helping hand.
I love this customer case study from NetApp which stays away from the typical formula: Problem, solution, product, benefits and happiness.
There’s a reason the line “a picture is worth a thousand words” became a cliché. The post offers pragmatic advice on how to upgrade visuals in your communications
Fortune journalist Erik Rhey was good enough to spend a few minutes taking me behind the curtain in how the graphic “Bottles to Bridges” got built. There’s so much we can “borrow” from journalists in business communications.
If you made it this far, feel free to use the discount code “prn50” for registration.
Hope to see you on March 28.