Since my maiden voyage to China in 1999, I’ve made 20 or so trips to the country. I learn new things every time. To call “PR in China” complex is like saying Donald Trump enjoys attention. While the words are accurate, they don’t quite capture the essence of the situation. That’s why we teamed with …more
I made my first trip to China in 1998. To say it seemed like another planet doesn’t quite capture the feeling. Try a different universe. I remember attempting to place a classified ad in China that required signoff from multiple government entities. It turned into a Kafka-esque exercise when the third stop found something out …more
Jack and Jill. Romeo and Juliet. Shrek and Fiona. The news release and storytelling. Not exactly a stanine buster figuring out which one doesn’t fit. Don’t blame PR Newswire. Their services are merely the delivery vehicle corporations use to fling their dull announcements – OK, I’m being kind – to the masses. To combat …more
Everyone left the news release for dead years ago. Then Enron imploded, Sarbanes-Oxley arrived and the need for public disclosure resurrected this humble servant. That’s why you saw Berkshire scooping up Business Wire some years ago. It was a form of “forget mining for gold, let’s sell the pans and sluice boxes.” But not even …more
