Ishmael's Corner ~ Storytelling Techniques For Business Communications

Maximizing the Storytelling of a News Announcement Through Timing

I like to reverse-engineer news announcements and study how companies time the flow of information.

Specifically, it’s interesting to scrutinize how companies play the use of an embargo.

As I embarked on such an exercise involving the recent IBM mainframe news. I’m baffled by this riddle.

Look at the date stamp from the Google Search results on The New York Times article:

Clicking on the link brings up the actual New York Times story, but check out the date stamp:

Weird.

How is it possible that the “search” could come before the “story”?

If anyone can solve this one, I will be in your debt.

P.S. I plan to dive deeper into this announcement next week.

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