Tag: PR embargo

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Maximizing the Storytelling of a News Announcement Through Timing

I like to reverse-engineer news announcements and study how companies time the flow of information. Specifically, it’s interesting to scrutinize how companies play the use of an embargo. As I embarked on such an exercise involving the recent IBM mainframe news. I’m baffled by this riddle. Look at the date stamp from the Google Search …more

The Delicious Irony of a Media Property Embargoing Its News

Do you remember Michael Arrington and TechCrunch declaring “Death to the Embargo” a few years ago? Maybe not. Allow me to refresh your memory with the start of Arrington’s rant: “PR firms are out of control. Today, we are taking a radical step towards fighting the chaos. From this point on we will break every …more