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Hoffman Asia Pacific Named “Best Technology Agency” in the Region

I rarely use this real estate to talk about the Agency, much less brag about the Agency. As we coach our clients, no one likes the person who comes off as “OK, enough about me. Now let’s talk about me.” Today I’m making an exception. The Holmes Report recognized our Asia Pacific team as the …more

Go-to Songs for Those Who Toil in PR

A few years ago PR Moment asked me to pontificate on a playlist of songs that put a bounce in my step and might — emphasize on the “might” — do the same for others. I decided to play these songs over the weekend during a catchup on loose ends. It turns out that they …more

PR Agency Turns to Advertising for Storytelling

The headline is our attempt at inserting incongruence into the story. As you would suspect, PR agencies typically don’t use advertising as part of the marketing mix. When they do, the creative often lacks inspiration (to put it kindly). I’d like to think we’re an exception to the rule. Which brings me to our initiative …more

A PR Announcement That Defies “Elvis Has Left the Building”

Every company experiences a key employee leaving for the proverbial greener pasture. It happens. Boards have been known to kick CEOs to the curb. Think GE’s announcement last year that it was parting ways with John Flannery with the obligatory “we thank John for his significant contributions and long service to GE,” code for he …more

Pirates, Data and Storytelling

By Elisa Zallio, Junior Account Executive, Hoffman Europe (London)   I’d like to tell you about Emilio Salgari. He is a barely known, Italian writer from the late 19th century; he wrote adventure stories for periodic magazines, usually about fallen noblemen turned pirates to take revenge on their enemies — and, obviously, they’d fall in …more

Tech Journalists in Hong Kong Share Insights with PR in Mind

Hong Kong continues to serve as an important media hub for Asia. With this in mind, Alessandra Tinio, an account director in our Hong Kong office, summarized a panel she attended that featured three tech journalists: Lulu Yilun Chen: Senior reporter with Bloomberg in Hong Kong, covering technology. A regular commentator on Bloomberg TV and …more