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A Clinical Look at Huawei’s Reputation Management

  Note: A version of this essay appeared in EE Times. Beleaguered. That’s the word that seems tethered to Huawei these days. Yet, “beset with difficulties” doesn’t quite capture what the telecom giant is experiencing. As a student of communications — the type with words, not satellites — I’ve been observing Huawei from afar since …more

Bridging the Communications Gap between China and the U.S.

By Mandy Heiser, Account Executive   Let’s take a look at the top Google results for the recommended search “china and us”:     What about “us and china”?     Let’s pull out a few phrases: “high-stakes trade”, “far apart”, “fail to reach agreement” “fighting for global power” … The story these search results …more

The Ethics of PR Consultancies in “Choosing” Clients

As the world becomes increasingly transparent, professional service firms need to know more about their clients and their potential clients. You may have read how the management consulting firm McKinsey took on an assignment with the South African government and the state-owned power company, Eskom. The story did NOT have a happy ending, tarring the …more

The Biggest Barrier Between PR and Creativity Is …

If you asked 1,000 people which profession is more creative, advertising or PR, I suspect 997 would say advertising (figuring the outlier dynamic at .003 percent). After all, advertising delivers those 30-second TV commercials that tug at the heartstrings or prompt laughter. They sell beer by teasing out a classic story arc depicting a horse …more

A Behind-the-curtain Look at EE Times’ Bigger Picture

By Jaime Hamilton, Account Coordinator   For EE Times, the days of thinking small are over. Marked by an October 1 relaunch, the publication embarked down a new path that combines an aesthetic upgrade with fortified substance — all-encompassed by a new mantra: Think Big. “We, as editors, were trained to think small as our …more

Intel Cracks the Code on News Release Structure

The news release resembles a cockroach. It survives in spite of the odds that say it should have died long ago. PR pros recognize the pressure on journalists to write fresh stories that don’t rely on information in the public domain. And journalists aren’t exactly fans of the news release. A couple of years ago …more

Nine Actions That Torpedo Global PR

  I made my first trip overseas in 1994, supporting press conferences in Tokyo, Seoul, Hong Kong, Taipei and Singapore in one week. Talk about a PR hustle. As you might expect, things didn’t always go according to plan. At our first press conference in Tokyo, no one had bothered to mention that the format …more