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Bloomberg Joins the Flawed Dot-connecting Discourse Between Journalism and PR

This headline from Bloomberg showed up in my Twitter feed yesterday (h/t Dorothy Crenshaw): “Public Relations Jobs Boom as Buffett Sees Newspapers Dying” Let’s start with the headline, which is technically accurate. The PR industry is healthy, and newspapers aren’t. Yet, throwing in Warren Buffett’s name as click bait makes it sound like Buffett is …more

Why SEO Is a Natural Fit for the PR Industry

We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update.     It was at this point that Google squeezed most of the gamesmanship out of organic search. Those backlinks sold out of …more

A Clinical Look at Huawei’s Reputation Management

  Note: A version of this essay appeared in EE Times. Beleaguered. That’s the word that seems tethered to Huawei these days. Yet, “beset with difficulties” doesn’t quite capture what the telecom giant is experiencing. As a student of communications — the type with words, not satellites — I’ve been observing Huawei from afar since …more

Bridging the Communications Gap between China and the U.S.

By Mandy Heiser, Account Executive   Let’s take a look at the top Google results for the recommended search “china and us”:     What about “us and china”?     Let’s pull out a few phrases: “high-stakes trade”, “far apart”, “fail to reach agreement” “fighting for global power” … The story these search results …more

The Ethics of PR Consultancies in “Choosing” Clients

As the world becomes increasingly transparent, professional service firms need to know more about their clients and their potential clients. You may have read how the management consulting firm McKinsey took on an assignment with the South African government and the state-owned power company, Eskom. The story did NOT have a happy ending, tarring the …more

The Biggest Barrier Between PR and Creativity Is …

If you asked 1,000 people which profession is more creative, advertising or PR, I suspect 997 would say advertising (figuring the outlier dynamic at .003 percent). After all, advertising delivers those 30-second TV commercials that tug at the heartstrings or prompt laughter. They sell beer by teasing out a classic story arc depicting a horse …more

A Behind-the-curtain Look at EE Times’ Bigger Picture

By Jaime Hamilton, Account Coordinator   For EE Times, the days of thinking small are over. Marked by an October 1 relaunch, the publication embarked down a new path that combines an aesthetic upgrade with fortified substance — all-encompassed by a new mantra: Think Big. “We, as editors, were trained to think small as our …more