Category: PR

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“Lou, You Know What Your Problem Is?”

Years ago we resigned a big brand account in the consumer electronics space. I think the statute of limitations has run out, 10+ years, so I can share the name. You’ve probably heard of them. Sony. At the time we supported their consumer electronics business in the U.S. handling their video camcorders, cameras and laptops. …more

A Tech Service to Help You Find Your Golden Coverage Hit

By Brooklynn Loiselle, Account Coordinator If you were offered one golden egg or 100 normal eggs, which would you take? While having 100 eggs may provide you with plenty of meals, you’ll likely pick the golden egg because unlike the typical egg, which most people have, a golden egg is rare and valuable. We hear …more

Why ‘provocative’ should be part of your owned content strategy

By Mark Pinsent, Managing Director, Hoffman Europe   It’s an interesting word, provocative. Many (most?) people would feel that it has negative connotations; that it’s about someone looking for an argument, spoiling for a fight. Indeed, if you look at many dictionary definitions, these do lean towards the adverse, for example, “causing an angry reaction, …more

There’s no debate: Not paying an intern as a PR agency is unethical.

By Chris Owen, Director, Hoffman Europe We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops, …more

The Top 10 Storytelling Posts of 2020, Part II

Tuesday’s list covered considerable ground. The rest of the Top 10 storytelling posts in 2020 kicks off with musings on post 1,087 (but who’s counting?).   .   6) I Wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt   Before anyone shouts,“fake news,” yes, I dusted off the post that commemorated …more

The Top 10 Storytelling Posts of 2020

What a weird year. Being the mug-is-half-full type, I believe 2021 will (eventually) bring us some semblance of normalcy. As for the past year, I could have devoted every post to the antics from the White House. Exercising restraint that would have made my mom proud, I found plenty of other topics to parachute into. …more

White House Serves Up “Life Is Better Than Fiction” News Release

OK. I understand the pressure on the White House communications team to come up with something, anything, to show Americans that Trump deserves a second term. Rather than field questions from pesky journalists, it stands to reason they would brainstorm ways to go on the offensive. Offer free chalupas at Taco Bells in the battleground …more

Does Tesla Really Need a PR Function?

After touching on this question in my newsletter, I decided the topic deserves a deeper dive. First, some stage setting. Electrek broke the news on Oct. 6 that Tesla eliminated its internal PR team: “If you’re a reporter who isn’t getting a response from Tesla, don’t take it personally, because it’s due to the automaker …more