Seven-second Chinese New Year Greeting Comes with Snap, Crackle and Pop

As we increasingly embrace visual storytelling for our clients, we’re applying the same mentality to our own communications.

The latest example comes in the form of our Chinese New Year greeting designed by Cindy Li in our Hong Kong office.

Since investing in an in-house design function over five years ago, we’ve come a long way. You can see how this plays out in our 2017 Chinese New Year greeting that brings together animation and sound.

Remember to unmute before clicking.2017 is the Year of the Rooster, and according to Chinese astrology, a potentially unlucky year for those born during the year of the rooster.

But with the Agency recently taking on the assignment for La French Tech, we’re thinking the combination of two roosters creates a positive charge and a lucky year.We can revisit this topic in 12 months to find out if the math holds up.