By Kelly Trom, Senior Account Executive After six countries, two cross-Pacific flights, 2,479 photos, 83 days and too many rounds of dim sum to count later, I’m officially back on U.S. soil. When I landed in Hong Kong this past February, I was a little apprehensive about joining an entirely new team, working with …more
I’m convinced that the secret sauce for global PR campaigns is collaboration. It stands to the reason that the better folks know each other — even those halfway across the world — the better the collaboration. That’s why we invest in a program called “Building Bridges,” allowing staff members to travel overseas and work out …more
As we increasingly embrace visual storytelling for our clients, we’re applying the same mentality to our own communications. The latest example comes in the form of our Chinese New Year greeting designed by Cindy Li in our Hong Kong office. Since investing in an in-house design function over five years ago, we’ve come a long …more
