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Playing the Long Game in China

When we entered the China market in 1999, I shared with our staff that our long-term success in Asia depended on China. I no longer believe this. Instead, it’s clear to me that our long-term success on the international front depends on China. When we experienced turmoil in our China operation a few years ago, …more

Seven-second Chinese New Year Greeting Comes with Snap, Crackle and Pop

As we increasingly embrace visual storytelling for our clients, we’re applying the same mentality to our own communications. The latest example comes in the form of our Chinese New Year greeting designed by Cindy Li in our Hong Kong office. Since investing in an in-house design function over five years ago, we’ve come a long …more

Explaining the Trump Election to Our Asia Pacific Team

For global companies founded in the U.S., Donald Trump’s election has the potential to dishearten and even divide their employees working overseas. This sentiment doesn’t necessarily show up on Facebook or Twitter or other public forums. Instead, it’s water cooler chatter and emails, wondering if their company’s character will take on the hue of Donald …more

A 20-year Mashup of Silicon Valley and Asia

Today finds me in Singapore with my wife Heather and my parents celebrating the Agency’s 20-year anniversary of expanding to Asia. A quick back story — I wanted to open an office in Asia in 1994, but couldn’t muster the guts to hit the go-for-it button. I kept thinking if establishing a tech-focused PR consultancy …more

Applying Storytelling Techniques to the Humble Job Description

Persuasive language has a say in the success or failure of virtually every job (ventriloquists get a pass). It doesn’t matter whether you manage a juice bar or lead a Fortune 500 company, the ability to win others over to your point of view matters. The word “others” covers a lot of ground, but let’s …more