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The Best Storytelling Posts of 2019

  You can throw out many adjectives to describe 2019. Dull won’t be one of them. Writing about the intersection of communications, journalism and branding, a never-ending stream of fodder for potential posts flew by my window every day. I wish I had more time to dig and explore. The following captures the first half …more

Tips for Designing a Podcast Studio

By Eric van Damme, The Hoffman Agency London   “Mic check, 1,2” Those were the first words recorded in our podcast studio after some time experimenting what the best setup would be to launch our own audio sessions. Rewind to a few months ago, and I would have told you confidently that it would be …more

I’m Guessing You Have Never Seen a Birthday Card Quite Like This One

It’s that time of year, prompting me to dust off my favorite birthday card. My granddaughter Addy served as both copywriter and designer of the card. In the spirit of full disclosure, she crafted this card some time ago, and I have posted about it before. Still, if TBS can show “It’s A Wonderful Life” …more

“Lou, You Know What Your Problem Is?”

Years ago we resigned a big brand account in the consumer electronics space. I think the statute of limitations has run out, 10+ years, so I can share the name. You’ve probably heard of them. Sony. At the time we supported their consumer electronics business in the U.S. handling their video camcorders, cameras and laptops. …more

Testing One, Two, Three … Now Let’s Talk Storytelling Techniques

In the spirit of experimentation in communications, our London team has geeked out a podcast studio. I made the guest list when I was in town last month — I’d like to think my title had nothing to do with this honor — to discuss storytelling and specifically our Periodic Table of Storytelling. The photo …more

Hoffman Asia Pacific Named “Best Technology Agency” in the Region

I rarely use this real estate to talk about the Agency, much less brag about the Agency. As we coach our clients, no one likes the person who comes off as “OK, enough about me. Now let’s talk about me.” Today I’m making an exception. The Holmes Report recognized our Asia Pacific team as the …more

Opening the Doors to Our New Digs in Taiwan 抵家

By Stephanie Yang, Account Director, Hoffman Taiwan   On a burning hot summer day, Hoffman Taiwan held a housewarming party at our new office — which happens to have one of the best views of Taipei.     The photo above, fit for a postcard, was taken from our office on the 30th floor during …more

Evolving our “Game” in the Topsy-turvy World of Communications

We announced today that Syreeta Mussante will take on the role of North America managing director (standardizing our titles for geo heads across the globe) joining us after five years at the Bateman Group.     She follows in the footsteps of Steve Burkhart who is retiring from day-to-day consultancy life. Rather than pull out …more