Category: The Hoffman Agency

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The Hoffman Agency: Our Commitment to Diversity and Inclusion

We recognize that all individuals are not provided the same advantages and privileges in our society. The inequities around the world underscore the need to change. With this in mind, we are dedicated to promoting diversity within our business and creating an inclusive organization. To contribute to a more equitable world, The Hoffman Agency is …more

The Chauvin Trial Verdict

Today’s verdict brings us to the close of a year-long fight for justice that re-ignited a larger discussion on police brutality and systemic racism in the United States. We’re relieved that justice has been served to the officer found responsible for George Floyd’s death, though our hearts remain heavy with the loss of Floyd and …more

Visual Rendition of the Story Is Always There

I came across author and illustrator Ella Frances Sanders in 2015 after she published her first book, “Lost in Translation.” She has a gift for marrying words and visuals, like the one above. To probe the “how,” she agreed to an interview which covered topics ranging from Bill Murray and the Yiddish word “meshugah”   …more

“Lou, You Know What Your Problem Is?”

Years ago we resigned a big brand account in the consumer electronics space. I think the statute of limitations has run out, 10+ years, so I can share the name. You’ve probably heard of them. Sony. At the time we supported their consumer electronics business in the U.S. handling their video camcorders, cameras and laptops. …more

There’s no debate: Not paying an intern as a PR agency is unethical.

By Chris Owen, Director, Hoffman Europe We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops, …more

Wishing Everyone a Healthy and Fun (don’t forget the fun) 2021

What a year! We are almost there. We can see the finish line to the calendar year just beyond our outstretched finger tips. While the world won’t automatically return to its axis on Jan. 1, 2021, there’s something rejuvenating about starting a new year with a blank canvas and possibilities. Happy holidays.    

Visual Rendition of the Story Is Always There

I came across author and illustrator Ella Frances Sanders in 2015 after she published her first book, “Lost in Translation.” She has a gift for marrying words and visuals, like the one above. To probe the “how,” she agreed to an interview which covered topics ranging from Bill Murray and the Yiddish word “meshugah”   …more

The Top 10 Storytelling Posts of 2020, Part II

Tuesday’s list covered considerable ground. The rest of the Top 10 storytelling posts in 2020 kicks off with musings on post 1,087 (but who’s counting?).   .   6) I Wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt   Before anyone shouts,“fake news,” yes, I dusted off the post that commemorated …more

The Top 10 Storytelling Posts of 2020

What a weird year. Being the mug-is-half-full type, I believe 2021 will (eventually) bring us some semblance of normalcy. As for the past year, I could have devoted every post to the antics from the White House. Exercising restraint that would have made my mom proud, I found plenty of other topics to parachute into. …more