Category: The Hoffman Agency

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There’s no debate: Not paying an intern as a PR agency is unethical.

By Chris Owen, Director, Hoffman Europe We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops, …more

Wishing Everyone a Healthy and Fun (don’t forget the fun) 2021

What a year! We are almost there. We can see the finish line to the calendar year just beyond our outstretched finger tips. While the world won’t automatically return to its axis on Jan. 1, 2021, there’s something rejuvenating about starting a new year with a blank canvas and possibilities. Happy holidays.    

Visual Rendition of the Story Is Always There

I came across author and illustrator Ella Frances Sanders in 2015 after she published her first book, “Lost in Translation.” She has a gift for marrying words and visuals, like the one above. To probe the “how,” she agreed to an interview which covered topics ranging from Bill Murray and the Yiddish word “meshugah”   …more

The Top 10 Storytelling Posts of 2020, Part II

Tuesday’s list covered considerable ground. The rest of the Top 10 storytelling posts in 2020 kicks off with musings on post 1,087 (but who’s counting?).   .   6) I Wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt   Before anyone shouts,“fake news,” yes, I dusted off the post that commemorated …more

The Top 10 Storytelling Posts of 2020

What a weird year. Being the mug-is-half-full type, I believe 2021 will (eventually) bring us some semblance of normalcy. As for the past year, I could have devoted every post to the antics from the White House. Exercising restraint that would have made my mom proud, I found plenty of other topics to parachute into. …more

I’m Guessing You Have Never Seen a Birthday Card Quite Like This One

It’s that time of year, prompting me to dust off my favorite birthday card. My granddaughter Addy served as both copywriter and designer of the card. In the spirit of full disclosure, she crafted this card some time ago, and I have posted about it before. Still, if TBS can show “It’s A Wonderful Life” …more

Dusting Off Letter to Our Asia Pacific Team After the Trump 2016 Election

We’re now days away from the U.S. Presidential election. I’m optimistic that that the polls have it right, that the vast majority of voters understand four more years of Trump would be akin to putting the country in a wood chipper. When the 2016 election put Trump in the White House, our folks in Asia …more

Going the Mile for a HA Jam

By Shereen Masoud-Jointe, Senior Account Executive (Europe) How far would you go to see your favorite band live? One really great friend I know got stuck in traffic for an hour and rode (read: borrowed) a bike from Google’s Mountain View campus to Shoreline Amphitheatre, just to take her best friend to see her favorite, …more

I Love My HA Jamz

By Shereen Masoud-Jointe, Senior Account Executive (Europe) Music moves us. It inspires us. It can fill us with joy or bring us to tears. In some instances, it can set us on a path of super fandom from which we never return … One of the following HA Jamz selections did just that.   104. …more