Ishmael's Corner ~ Storytelling Techniques For Business Communications

The PR-izing of BuzzFeed News Release Makes for a Dull Read

OMG

BuzzFeed has gone Fortune and its Original Trust Content one better.

Instead of cranking out BuzzFeed-like content for corporate-owned media, the publication will teach you how to draft stories like the pros.

That’s right. You too can write scintillating headlines like “15 Reasons Taylor Swift Might Be a Cat” or “27 Better Ways to Eat Ramen.”

It’s another form of journalists reaching into corporate pockets with the value proposition, “We can help with that burdensome chore called content development.”

BuzzFeed announced the service with the following news release:

Notice anything?

For the media property that pioneered jarring the reader, no one would mistake this news release as click bait.

“Shape the program”

“Determine best practices”

“Craft ideal program elements”

C’mon, fellas.

I’ve taken the liberty of reframing the news release with BF panache.

That’s better.

Now you need some visuals.

Where are those cat videos with the “In-A-Gadda-Da-Vida” sound track?

Note: If you enjoyed this post, you might check out “Buzzfeed Meets White House.”

Exit mobile version