I noted earlier in the month that we got the SlideShare religion, using the social media site to tell our story through an unconventional credentials deck.
After evangelizing SlideShare as an ideal platform for storytelling, it occurred to me that we should develop a deck on the power of storytelling in business.
So that’s what we’ve done.
Taking a mix of pop culture, levity, science, and our experiences nudging clients out of the corporate-speak box, we’ve created the following as a primer for storytelling in business:
Aligning PR with Storytelling by The Hoffman Agency
I attended the Innovation Journalism (InJo) conference last week, which was titled “Storytelling in the Time of Creative Destruction.” Between the speakers, workshops and informal dialog in the corridors, I came away with the impression that there’s still a sizable gap between what journalists need and what corporate communicators provide.
Hopefully, this presentation can be a resource.
We’d love to hear your input, including the perspectives of any storytelling disciples if this post reaches beyond the communications community.