After evangelizing SlideShare as an ideal platform for storytelling, it occurred to me that we should develop a deck on the power of storytelling in business.
So that’s what we’ve done.
Taking a mix of pop culture, levity, science, and our experiences nudging clients out of the corporate-speak box, we’ve created the following as a primer for storytelling in business:
I attended the Innovation Journalism (InJo) conference last week, which was titled “Storytelling in the Time of Creative Destruction.” Between the speakers, workshops and informal dialog in the corridors, I came away with the impression that there’s still a sizable gap between what journalists need and what corporate communicators provide.
Hopefully, this presentation can be a resource.
We’d love to hear your input, including the perspectives of any storytelling disciples if this post reaches beyond the communications community.