Super Bowl Twitter Campaign Makes You Feel Like You’re There
Lou Hoffman
There being downtown San Jose.
Our office is a two-minute walk from the headquarters of the NFC champs, the Carolina Panthers. And we’re a 20-minute Light Rail ride from Levi’s Stadium, host to the big game on Sunday.
Given our proximity to the action, we challenged the U.S. team to come up with tweets reflecting the intersection of communications and the Super Bowl, ideally with a twist, clever language or a smidgen of levity.
Here are some of the tweets from the campaign that kicked off two weeks ago.
Forget Omaha
Peyton Manning, the ever-savvy veteran, is sure to bring an element of surprise to this year’s game. What could be better than changing his shrieks of “Omaha”?
NFL Saves a Few Shekels
We suspect the NFL got a good deal on this retail space which has been empty forever.
Just Say No to the Mini Bar
I really thought that a lineman or two would take us up on this offer. Obviously, food photography is not our forte.
So Much for “Look and Feel”
For being so brand conscious, it’s surprising that the NFL Fan Store looked like it was organized by Fred Sanford.
Helping Hand for the NFL Commissioner
We made the same offer to Warren Buffet. Spend 15 minutes with us, and we’ll crank out enough tweets to carry you through the month.
A Special Offer for Coach Belichick
We did not put an expiration date on the coupon. Hope this doesn’t come back to haunt us.
Beautification Campaign
The NFL Network needs programming during the offseason. Why not?
Looking for Cam
Enough said.
The Niners Aren’t Going to the Super Bowl, But They Can Eat at Original Joe’s
Putting the Niners and the Super Bowl side-by-side — sign in front of old-school restaurant Original Joe’s — makes my library of examples of incongruent storytelling.
San Jose Parking Lot Favors Panthers
Or maybe Carolina simply has a more ambitious copywriter.
The Road to the Super Bowl
If blocking does come into play, we’ve got a problem.
The Vietnamese Cuisine Experience
This pho restaurant sits next to our office. We couldn’t help but notice some Panther fans pronouncing “pho” to rhyme with “toe.” We’re here to help.
Consider this the warm-up act for the improv marketing that will take place on game day.
Everyone is still trying to replicate that “Oreo moment” at the Super Bowl from three years ago.My prediction for Super Bowl 50 —
