Most companies want to be known as innovative. To bastardize the Wallace Simpson line, “you can never be too rich, too thin or too innovative.” The problem is those same companies often depend on adjectives to tout their breakthroughs. The Wall Street Journal challenged the use of the “i” word over ten years ago: “Businesses …more
Soon, the class of 2023 at universities across the country will be tossing their caps in the air. The days of cramming all night for a final have come to an end. Once the effect of too many White Claw mango beverages subsides, attention will turn to landing that illusive first job. This is a …more
What sensible human being thinks it’s OK to put what’s essentially a machine gun in the hands of private citizens? The tragedies keep coming with the latest mass shooting in Nashville. Here’s the problem. These events serve as a form of smelling salts, helping politicians come to their senses in response to public outcry. Then, …more
We are in the throes of bulldozing our website and creating a new site that brings us into the 21st century. I suppose it’s a little like what happens when you buy a car, and all of a sudden you notice that the make and model seem to be everywhere. I’m now noticing copywriting that …more
What is wrong with this country? What sensible human being thinks it’s OK to put what’s essentially a machine gun in the hands of private citizens? The tragedies keep coming with the latest mass shootings Uvalde, Texas, and Buffalo, N.Y. Here’s the problem. These events serve as a form of smelling salts, helping politicians come …more
In a few weeks, the Spring class of 2022 at universities across the country will be tossing their (virtual) caps in the air. The days of cramming all night for a final have come to an end. Once the effect of too many White Claw mango beverages subsides, attention will turn to landing that illusive …more
What is wrong with this country? What sensible human being thinks it’s OK to put what’s essentially a machine gun in the hands of private citizens? The tragedies keep coming with the latest mass shootings in Boulder and Atlanta leaving 18 dead. Here’s the problem. These events serve as a form of smelling salts, helping …more
Even though COVID-19 has swung a wrecking ball through higher education (like much of society), universities have continued marching on. In a few weeks, the Spring class of 2021 will be tossing their virtual caps in the air. The days of cramming all night for a final have come to an end. Once the effect …more
By Chris Owen, Director, Hoffman Europe We’re on the lookout for a recent graduate to join the team here at Hoffman, which means navigating through cover letters and CVs, both of which constantly veer between the brilliant and the downright stale. The former invite interviews, the latter the bin, yet both are born with …more
