Archive: October 2008

Oprah: Heartfelt Storyteller or Paid Shill?

Oprah is a good storyteller who’s even better at facilitating a story. More than any single element, Oprah has turned tapping into the emotional reservoir of her viewing audience into an art form. That’s why when Oprah came forward on Friday and proclaimed Amazon’s Kindle (e-reader) as life-changing people paid attention. In fact, Oprah’s revelation created more noise in the blogosphere […]

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Warren Buffett Tells a Good Story

It’s not enough that Warren Buffett has generated a net worth of around $62 billion, making him one of the richest men in the world. He’s also a world-class storyteller. (If it makes you feel any better, at least he’s not handsome.) With Warren Buffett in the spotlight for rescuing Goldman Sachs with a $5 billion infusion, lending […]

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The Evolution Of The Tiny Story

If you ask people what’s the one digital device they absolutely can’t live without, the mobile phone comes out as the clear leader. That’s why you have industry heavyweights like Google’s Eric Schmidt calling mobile advertising the  single most exciting opportunity for the do-no-evil guys as far back as 2006 (The Wall Street Journal). It also […]

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