Category: The White House

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Dear Joe, Expand Your Cabinet with Words

  Dear Joe, Welcome to the White House. Is it just me or does it feel like it’s been an eternity since the Nov. 3 election? Anyway, I know you come into office with several mission-critical priorities screaming for attention. The pandemic has killed roughly 400,000 Americans. Economic conditions prompt comparisons to the Great Depression. …more

The Man (Trump) Can’t Even Pretend to Say the Right Thing

No need to rehash yesterday’s events. My Mom’s choice of adjectives was “disgraceful.” I’d say that nicely covers it. What was Trump’s answer to the storming of the White House? A tweet (naturally). Because Twitter had locked down Trump’s account for his incendiary behavior, he had to use the account of one of his minions, …more

America Has Spoken, Trump Channels Bluto and Other Post-election Musings

Remember when October was winding down and everyone was thinking, “Only a few more days and this madness will be over”? I never expected the man to go quietly in the night or day. I did expect his surrounding advisors — you know, the “sane” human beings like Jared Kushner and Lindsay Graham — to …more

White House Serves Up “Life Is Better Than Fiction” News Release

OK. I understand the pressure on the White House communications team to come up with something, anything, to show Americans that Trump deserves a second term. Rather than field questions from pesky journalists, it stands to reason they would brainstorm ways to go on the offensive. Offer free chalupas at Taco Bells in the battleground …more

Clorox Whiffs On Conversational Language

I will get to Clorox in a minute. Allow me to set the stage. President Trump set a new bar for weirdness (polite way of saying “stupidity”) during last Thursday’s White House briefing on the novel coronavirus suggesting people grab a mug of their favorite disinfectant to fight the pandemic. His words: “I see the …more

Will the Communications Industry Change Because of President Trump?

  Update: I dusted off this post because the content remains relevant today. The President continues to struggle with the concept of delivering a clear and consistent message. Yet, he’s a “natural” at generating earned media. . Before addressing the question, let’s consider the high-level objectives of the typical communications campaign. Increase awareness, often in …more