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Category: The White House

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White House Offers Lesson in How Not to Persuade

Tomorrow is Thanksgiving. I intended to slide into the holiday on a happy note. But I can’t leave alone the White House statement on Saudi Arabia and the murder of journalist Jamal Khashoggi. It turns out that Trump didn’t care whether Saudi Arabia’s crown prince, Mohammed bin Salman, was behind the murder or not. He …more

Revisiting Trump’s Conversational Language

Roughly two years ago, I wrote a post about then-candidate Trump and how he used conversational language as a differentiator. Given his communications since moving into the White House, I decided to dust off the point of view that riffs on a Wall Street Journal column. Unfortunately, skipping to the end, bombastic did win the …more

Will the Communications Industry Change Because of President Trump?

Before addressing the question, let’s consider the high-level objectives of the typical communications campaign. Increase awareness, often in the form of media coverage. Strive to fortify the brand. Of course, the ultimate goal is to win people over to your way of thinking so they “buy.” By this definition, Trump’s unconventional approach to communications has …more

President Trump Plans to Replace the Statue of Liberty

White House insiders have confirmed that President Trump plans to replace the Statue of Liberty with one of himself. This was his fallback plan after his quest to join Roosevelt, Jefferson, Lincoln and Washington on Mt. Rushmore proved tougher than it looked. Apparently, President Trump thought the faces on Mt. Rushmore were sculpted out of …more

What’s Next For Sean Spicer? Reaction to His Resignation

I predicted this train wreck. Tapping my vast network of contacts in D.C., I published a post on May 16 that managed to piece together President Trump’s first draft of a job description for press secretary. When it comes to this White House, the smoke signals don’t lie. Sean Spicer resigned last Friday. Let’s look …more

Companies Increasingly Punch Back at the Media

Mark Twain famously said, “I never quarrel with a man who buys ink by the barrel.” Now that the internet has ended the correlation between barrels of ink and reach of audience, companies are more inclined to “quarrel” with the media. In the old days, if a company took issue with a critical article, it …more