Category: Anecdotes


My All-time Favorite Product Placement

Reading that Paramount greenlighted the Frazier reboot with Kelsey Grammer for a second season reminded me of a product placement for the ages. As part of our Sony consumer electronics assignment at the time, we supported Aibo, a robotic dog. While I love B2B tech, periodically landing in consumer space delivers a nice change of …more

Blending Father’s Day into “Parent’s Day”

Father’s Day takes center stage on Sunday. I’ve decided to take the liberty of viewing Sunday as “Parent’s Day.” It’s difficult write about my dad without bringing the mom into the picture and vice versa; hence, this post on the two of them. With all the talk and political rancor flying around on immigrants, I …more

A Few Closing Thoughts on 2022

Is it just me or does it feel like there’s been an acceleration of time since the pandemic slammed the world in early 2020? I can’t believe we’re already counting down the days to the year’s end. In a year that marked the Agency’s 35th anniversary, we had our best year ever. Typically, when you …more

Celebrating the Agency’s 35-Year Anniversary

How is that possible? No, please don’t answer that question. I’d rather not know. The image you see above was the official announcement in 1987 which starred my Mom proclaiming that The Hoffman Agency was open for business. The vision of becoming a marketing communications consultancy — in today’s words integrated communications — has only …more

Q&A on Life, Liberty and the Pursuit of Storytelling

I respect people who can keep the scent of the trail. Fellow storytelling evangelist Brad Marley approached me back in April 2019 to answer a handful of questions on my second-favorite topic. The plot took some twists and turns (naturally), but I answered Brad’s questions a couple of months ago. For those who don’t subscribe …more

Airing Dirty Laundry Reveals Storytelling Wisdom

Is there a task more mundane than doing laundry? It is the ultimate in dullsville. Yet, a podcast by Malcolm Gladwell called “Laundry Done Right” shows that indeed . I first wrote about Gladwell in 2009 when he told a David vs. Goliath type story that used a 12-year-old girls basketball team as the frame. …more