What sensible human being thinks it’s OK to put what’s essentially a machine gun in the hands of private citizens? The tragedies keep coming with the latest mass shooting in Nashville. Here’s the problem. These events serve as a form of smelling salts, helping politicians come to their senses in response to public outcry. Then, …more
What is wrong with this country? What sensible human being thinks it’s OK to put what’s essentially a machine gun in the hands of private citizens? The tragedies keep coming with the latest mass shootings Uvalde, Texas, and Buffalo, N.Y. Here’s the problem. These events serve as a form of smelling salts, helping politicians come …more
What is wrong with this country? What sensible human being thinks it’s OK to put what’s essentially a machine gun in the hands of private citizens? The tragedies keep coming with the latest mass shootings in Boulder and Atlanta leaving 18 dead. Here’s the problem. These events serve as a form of smelling salts, helping …more
By Matt Burrows, Account Manager In the 16 years since its launch, Reddit remains a unique social media platform largely untapped by journalists, brands and agencies alike. This is because at its core, when it’s not upending Wall Street through the power of GameStop, Reddit is much more “topic-driven” than “personality-driven” like other social media …more
It’s not easy to put a face on an oil company. These days, geography pretty much dictates the few fans of fossil fuel. Yet, ExxonMobil showed the best of improv marketing, transforming Trump’s words into a human moment. During a campaign speech in Prescott, Arizona, earlier this week, Trump slipped into his stand-up comedian schtick: …more
By Elisa Zallio, Account Executive, Hoffman Europe There’s no such thing as “too many books.” If there’s one bad habit I don’t mind my parents passing to me, it is book hoarding. As I write this blog, I have some 200 in my childhood home in Italy. Will I regret my collection when I …more
By Chris Owen, UK Director After working on the book for over 34 years (we have people in this office who haven’t been alive this long), Christopher Booker published Seven Basic Plots in 2004. It’s a seminal piece of work; taking a psychological and analytical approach to literature, it identified seven core themes to which …more
I interviewed author Ella Frances Sanders in 2015 after her book “Lost in Translation” had caused quite a sensation and landed on the NY Times bestselling list for four months. I remember thinking how improbable that a single blog post, “11 Untranslatable Words from Other Cultures” could morph into a bestseller. Thanks to over 2 …more
Imagine one blog post causing such a ruckus that readers demanded a book. That’s essentially what happened to Ella Frances Sanders when she created the post “11 Untranslatable Words From Other Cultures” in 2013. Roughly 12 months later, her book “Lost in Translation” hit the book stores and was an instant hit. Amid considerable media …more
