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Category: Book Reviews
Now, 50+ Strong in London
My takeaways from my time in London last month and the news that we’re combining forces with CCGroup: The endorphins are finally subsiding (thankfully). The word “nice” gets a bad rap. I’m here to say that being nice and having an intense drive to win can co-exist. In sifting through the hundreds of comments …more
The NRA and Communications and Gun Control
What sensible human being thinks it’s OK to put what’s essentially a machine gun in the hands of private citizens? The tragedies keep coming with the latest mass shooting in Nashville. Here’s the problem. These events serve as a form of smelling salts, helping politicians come to their senses in response to public outcry. Then, …more
The NRA and PR and Gun Control
What is wrong with this country? What sensible human being thinks it’s OK to put what’s essentially a machine gun in the hands of private citizens? The tragedies keep coming with the latest mass shootings Uvalde, Texas, and Buffalo, N.Y. Here’s the problem. These events serve as a form of smelling salts, helping politicians come …more
How the NRA Views Public Relations. Let’s Listen in.
What is wrong with this country? What sensible human being thinks it’s OK to put what’s essentially a machine gun in the hands of private citizens? The tragedies keep coming with the latest mass shootings in Boulder and Atlanta leaving 18 dead. Here’s the problem. These events serve as a form of smelling salts, helping …more
Reddit: Where PR Goes to Die (But It Doesn’t Have to) – What Agencies (and Their Clients) Should Know
By Matt Burrows, Account Manager In the 16 years since its launch, Reddit remains a unique social media platform largely untapped by journalists, brands and agencies alike. This is because at its core, when it’s not upending Wall Street through the power of GameStop, Reddit is much more “topic-driven” than “personality-driven” like other social media …more
Improv Marketing Humanizes an Oil Company
It’s not easy to put a face on an oil company. These days, geography pretty much dictates the few fans of fossil fuel. Yet, ExxonMobil showed the best of improv marketing, transforming Trump’s words into a human moment. During a campaign speech in Prescott, Arizona, earlier this week, Trump slipped into his stand-up comedian schtick: …more
Six Storytelling Books
By Elisa Zallio, Account Executive, Hoffman Europe There’s no such thing as “too many books.” If there’s one bad habit I don’t mind my parents passing to me, it is book hoarding. As I write this blog, I have some 200 in my childhood home in Italy. Will I regret my collection when I …more
Applying the Seven Basic Plots of Storytelling to Business Comms
By Chris Owen, UK Director After working on the book for over 34 years (we have people in this office who haven’t been alive this long), Christopher Booker published Seven Basic Plots in 2004. It’s a seminal piece of work; taking a psychological and analytical approach to literature, it identified seven core themes to which …more