ishmaels corner

Category: Basics of Storytelling

MENU

Dear College Grad: Create a Resume That Breaks the Rules

A zillion college graduates are about to descend on civilization with shiny apples in hand. The demand versus supply equation doesn’t work in the graduate’s favor. And it’s even tougher this year. COVID-19 has swung a wrecking ball through the economy. Every day brings headlines about more layoffs in Corporate America. I haven’t seen the …more

75-Second Video Delivers Lessons in Storytelling (with a French Twist)

I came across this video “Never Estimate the Power of a Great Story” back in 2009. Even knowing the ending, the humor still slaps you across the face. After a recent watch, I realized the video delivers a few pain-free lessons in business storytelling. . Sure, the protagonist manages to escape death several times — machine …more

Classic Storytelling in Seven Seconds Flat

  Orson Welles wasn’t exactly known for his brevity in storytelling. “War of the Worlds” ran for only one hour, but the radio broadcast seemed so real that it caused panic throughout the nation. We’ve discovered that you can tell a story in seven seconds. Here goes —      

Law Enforcement Agencies Bring Levity to Their Storytelling

I believe levity is the killer app in business storytelling. Levity lifts the narrative, especially in the B2B tech world where inserting an action verb is considered a win. For the B2B tech companies who say this is too hard, too risky, check out the use of levity by law enforcement agencies, starting with last …more

Applying the Seven Basic Plots of Storytelling to Business Comms

By Chris Owen, UK Director   After working on the book for over 34 years (we have people in this office who haven’t been alive this long), Christopher Booker published Seven Basic Plots in 2004. It’s a seminal piece of work; taking a psychological and analytical approach to literature, it identified seven core themes to which …more

PR Agency Turns to Advertising for Storytelling

The headline is our attempt at inserting incongruence into the story. As you would suspect, PR agencies typically don’t use advertising as part of the marketing mix. When they do, the creative often lacks inspiration (to put it kindly). I’d like to think we’re an exception to the rule. Which brings me to our initiative …more

Top PR and Storytelling Posts in H1, 2019 (Part 2)

Monday’s post captured five of the 10 top posts this year (so far). Here are the remaining posts.   6. Game of Thrones Depicts the Best of Persuasive Language The final season of Game of Thrones played out this year. Rather than focus on the Iron Throne, we turned our attention to persuasive language, specifically …more

College Grads: Do Not Follow the Resume 101 Handbook

A zillion college graduates are about to descend on civilization with shiny apples in hand. My daughter Grace is among the throng though I suspect she’ll take a pass on the apple (always the rebel). Regardless, the demand versus supply equation doesn’t work in the graduate’s favor. Finding that elusive first job puts a premium …more