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Category: Basics of Storytelling

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Storytelling vs Corporate Speak (Infographic)

In this corner we have those who have embraced storytelling with the fervor of foodies waiting in line at Salt & Straw for a scoop of the Freckled Woodblock Chocolate. In the opposing corner, we have the suits who find phrases such as “We’re pleased to announce” and “a leading innovator in sequencing code for …more

Storytelling has a Place in Resumes and Cover Letters

As colleges get ready to unleash their 2018 graduates, the economic principle of supply and demand comes into play. To put it bluntly, the supply of college grads far exceeds the number of open entry-level jobs. As someone who literally couldn’t give himself away for free — after graduation I wrote to over 10 advertising …more

Dear College Grad, About That Resume and Cover Letter …

It’s that time of the year. About 19.9 million college graduates have descended on civilization with shiny apples in hand. Unfortunately, the demand versus supply equation doesn’t work in their favor. Finding that elusive first job puts a premium on the resume and its associated cover letter. No university invited me to deliver a commencement …more

College Grads, Time to Break the Rules for Resumes and Cover Letters

Millions of college students are about to graduate and strike out in the real world, some with shiny apples in hand. Given that the number college grads far exceeds the available entry-level jobs, finding that first gig can feel like the search for a donut at Deepak Chopra retreat. . But there’s a sure-fire way …more

Microsite Makes a Case for “Storytelling Techniques” in Business Communications

Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process. To this point, we’ve considered the methodology as our intellectual property. It was part of how we differentiated the Agency, an approach to developing content that recognized that given a choice between dull or interesting, human beings will gravitate …more

Five Business Storytelling Lessons in a 75-second Video From Canal+

I came across this video “Never Estimate the Power of a Great Story” back in 2009. Even knowing the ending, the humor still slaps you across the face. After a recent watch, I realized the video delivers a few pain-free lessons in business storytelling. . Sure, the protagonist manages to escape death several times — machine …more

The Best Storytelling Posts for the First Half of 2016 (Part II)

The heck with big data, analytics and science. Subjectivity rules in selecting the top 10 posts from the first half of the year. Tuesday’s post captured half of the list. Here’s the second half. 6. Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR The New York Times …more

The Best Storytelling Posts for the First Half of 2016 (Part I)

I’m with the seagull. As my Mom will attest, I wasn’t big on rules. Since starting the blog back in 2008, I’ve strived to offer perspectives that you won’t find in the Communications 101 handbook. This is the time of year when I reflect, calling  out what I consider to be the 10 best posts …more

College Grads: Do Not Follow the Resume 101 Handbook

A zillion college graduates are about to descend on civilization with shiny apples in hand. My daughter Grace is among the throng though I suspect she’ll take a pass on the apple (always the rebel). Regardless, the demand versus supply equation doesn’t work in the graduate’s favor. Finding that elusive first job puts a premium …more