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Category: Business Communications

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Communications at Its Best Serves as the Conscience of the Company

Observing Facebook navigate the onslaught of negative media coverage fueled by the Cambridge Analytics fiasco and Russian operatives using Facebook advertising to advance their cause, I wanted to revisit reputation management and being ready when things don’t go according to plan. Virtually every organization experiences a point in time that feels like a demolition derby. …more

Translating Ogilvy’s 10 Writing Tips for Today’s Digital Sphere

David Ogilvy penned his infamous advice on writing on Sept. 7, 1982 in a memo to his employees. His point of view still has relevance for anyone who touches business communications, not just the jingle jockeys and slogan makers. Still, they could use a refresh for 2018. Toward this end, I’ve captured  Ogilvy’s 10 tips …more

Translating the News Release on the Merger of Burson-Marsteller and Cohn & Wolfe

The two agencies pen literally thousands of news releases for their clients each year, many addressing M&A. How tough can it be to apply this expertise to their own announcement? Of course, what the news release states doesn’t necessarily align with reality. As a public service, I’ve addressed the news release distributed over Business Wire …more

The Person Behind “Storytelling for Leaders”

It seems like 90 percent of human beings aspire to: Lose weight Get rich Tell stories Of course, such aspirations bring the purveyors of snake oil. “Hey mister, step into my tent and see how storytelling can change your life.” Yet, there’s a small cadre of storytelling advocates who actually know what they’re talking about. …more

Are the Websites from IT Vendors Too Good?

Most IT vendors have come to realize that their websites should be more than gloried product brochures. Yet, the transition has been more evolutionary than revolutionary. Blogs that initially highlighted breakthrough vegan dishes for the cafeteria gave way to communicating perspectives on industry issues. These same blogs transitioned to thought leadership platforms that begot a …more

Sometimes Backlash to a Brand Deviating from the Status Quo Has a Happy Ending.

Sometimes not. Twitter is testing the concept of longer tweets, allowing a chosen few to access up to 280 characters. A blog post from a Twitter product manager explained the radical thinking: “We want every person around the world to easily express themselves on Twitter, so we’re doing something new: we’re going to try out …more

When PR Becomes the Hammer

The vast majority of companies invest in public relations to raise their public profiles — and with a little luck, fortify the corporate brand. Then, there are the situations in which PR becomes a blunt instrument in a public spat, and the objective becomes exerting as much pain on your opponent as possible. That’s what …more