Category: Business Communications

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Constructing an Innovative Message … with Another Company’s Technology

I’ve always viewed Intel as the gold standard when it comes to communications in the electronics sector. They know how to translate technology into narratives that land. They know how to leverage owned media to fling warning shots to the chosen few. And they’re always striving to put a face on the company, whether that’s …more

Storytelling Determines the Winners and Losers in the Semiconductor Sector?

Before jumping into the question at hand, let’s acknowledge that the semiconductor shortage has impacted everyone. Even my mom asked me over Thanksgiving dinner if the lack of chips has hurt our business. Naturally, I reciprocated and questioned my Mom’s technique in making her home-made apple sauce. But I digress … How are the actual …more

Autopsy on a Client Relationship That Went South

Trust — flowing in both directions — underpins healthy client-agency relationships. Imagine if we had to “fact check” every utterance from a client contact? It would paralyze the PR effort. We make the leap of faith that the client contact is telling us the truth. And we expect clients to trust our judgment. This doesn’t …more

Our Book on Business Storytelling Concludes with a Few Words on Courage

We’ve been evangelizing the wonders of storytelling for some time. For the most part, our profession has come a long way when it comes to creating content, though you can still find those “pithy” quotes in news releases “We are delighted to announce that …” What hasn’t changed is the challenge of getting those with …more

Airing Dirty Laundry Reveals Storytelling Wisdom

Is there a task more mundane than doing laundry? It is the ultimate in dullsville. Yet, a podcast by Malcolm Gladwell called “Laundry Done Right” shows that indeed . I first wrote about Gladwell in 2009 when he told a David vs. Goliath type story that used a 12-year-old girls basketball team as the frame. …more

Imagine Procurement Shaking Down a Heart Surgeon

  All communication consultancies periodically encounter Procurement before contract sign-off and embarking on the fun stuff with a client. I am not a fan of Procurement. They always claim to be there to help the agency and make sure everyone — both the agency and the in-house PR department — enjoy a “happily ever after.” …more

Time Magazine Journalist Points to Wikipedia as Proof of Fact

A recent interview on NPR’s Fresh Air caught my attention. Terry Gross is interviewing Time Magazine journalist Simon Shuster about the dodgy relationship between Rudy Giuliani and Andrii Derkach, a Russian intelligence agent. The two did their best to sabotage Joe Biden during last year’s presidential campaign. At one point, an incredulous Gross asks if …more

PRovoke Media Recognizes Our Workplace as One of the Best

Understanding a workplace calls for the skills of an archeologist. You might walk into an office and see lava lamps and more versions of trail mix than available at Whole Foods. You might see posters proclaiming the wonders of teamwork. You might see Herman Miller office chairs with spine friendly lumbar support. But the physical …more

A Tech Service to Help You Find Your Golden Coverage Hit

By Brooklynn Loiselle, Account Coordinator If you were offered one golden egg or 100 normal eggs, which would you take? While having 100 eggs may provide you with plenty of meals, you’ll likely pick the golden egg because unlike the typical egg, which most people have, a golden egg is rare and valuable. We hear …more