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Category: Business Communications

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Sometimes Backlash to a Brand Deviating from the Status Quo Has a Happy Ending.

Sometimes not. Twitter is testing the concept of longer tweets, allowing a chosen few to access up to 280 characters. A blog post from a Twitter product manager explained the radical thinking: “We want every person around the world to easily express themselves on Twitter, so we’re doing something new: we’re going to try out …more

When PR Becomes the Hammer

The vast majority of companies invest in public relations to raise their public profiles — and with a little luck, fortify the corporate brand. Then, there are the situations in which PR becomes a blunt instrument in a public spat, and the objective becomes exerting as much pain on your opponent as possible. That’s what …more

Don’t Skimp on Strategy

By Mark Pinsent, Managing Director Europe, The Hoffman Agency . . Breakfast: the most important meal of the day (they say). But often the easiest one to skip as a shortcut to the goal of weight loss. Too many marketers treat a proper investment in strategic development in the same way. But as skipping breakfast …more

Top Storytelling Posts for the First Half of 2017

To find an individual who has dominated the new cycle for such a long stretch of time like President Trump, you have to go all the way back to 1994 and the O.J. Simpson trial. It’s not a bad comparison. The trial of American People vs. President Trump is unofficially underway delivering plenty of fodder …more

Using Owned Media as a Catapult to Fling Warning Shots

Owned media has come a long way since serving as the platform of choice to highlight the availability of vegan options at the corporate café. Google’s decision to communicate its exit from the China market was a turning point. When Google published a blog post with the no-frills headline, “A New Approach to China,” on …more

Still Believe Uber Should Tap PR Exec Ranks for the New A Team

Back in March when Uber shared it was searching for an exec to ride shotgun with Travis Kalanick in hopes of modulating the CEO’s behavior, I suggested that the recruiters should take a look at the talent pool of PR executives. My point was that critical areas like brand management, the relationship with drivers and …more

What Happens When the Cobbler’s Kids Wear Someone Else’s Shoes?

Most PR consultancies implement some type of PR program for themselves. Few PR consultancies embrace advertising as part of their outbound arsenal to raise awareness and build their brands. In our quest to punch above our weight when it comes to the world order of PR companies, we believe advertising has place in the mix. …more

Dusting Off the Best of Storytelling, Branding and PR

Hey, if Bono can assemble some of his favorites into “U2’s Greatest Hits,” why can’t I do the same with blog posts? Exactly. Tapping posts published between 2012 and 2014, here’s the latest version of Ishmael’s Greatest Hits (minus the tinted shades and tattoos). The Worst Customer Service Narrative in the History of Branding United …more