Category: New York Times

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Koch Industries Fights Back with Paid Media + Owned Media Combination

The balance of power in media channels has shifted. It used to be that if a company felt wronged by the media, the next logical step involved arranging a press tour to counter the “injustice.” Thanks to the rise of owned media and paid content sometimes masquerading as journalism, companies are no longer dependent on …more

When the Media Fails to Distinguish Between PR and Advertising

  Lou—I wanted to reach out regarding the blog posted this week “When the Media Fails to Distinguish Between PR and Advertising.” It is unclear to me who the author is, and a little disappointing that they developed a whole narrative about us out of thin air, but please share that the North American Meat …more

Questioning The New York Times’ Grip on Silicon Valley History

The New York Times ran a story last month on employee activism at Google and its firing of four employees involved in the movement. No question, the topic warrants coverage. The two NYT journalists, Kate Conger and Daisuke Wakabayashi, dig into the topic with a touch of foreshadowing: “The dismissals are expected to exacerbate rocky …more

Should Publications Try to Fool the Reader?

The obvious answer is no, but perhaps a more nuanced view should rule the day. Maybe it’s OK — dare I say helpful — to fool the reader, if by doing so, the publication serves up information that the reader cares about. I raise the issue after stumbling across sponsored content on UC Davis’ approach …more

This is How You Course Correct a Media Story That Misses the Mark

Correcting a statistic in a media story is easy. If a company reduces its workforce by 100, but the journalist accidentally added a zero so the number reads 1,000, you reach out to the publication and they run a correction. Unfortunately, inaccuracies in media stories are often not so black and white. Context, nuance, history, …more

What Happens When a PR Agency Chooses the “Wrong” Client?

The agency ends up in the New York Times with a bad look. That’s what happened to Edelman last week. The NYT devoted 29 1/8th inches — I counted using the hardcopy version — to Edelman landing a private prisons company called The GEO Group and then deciding to not move forward with the client. …more

A Stately Trump?, Journalist Office Hours, and a TikTok Mug

The Grab Bag post returns for a second 2019 installment. Again, the story lines in these posts can’t quite shape stand-alone posts. Yet, I hate to see a shard of a story go to waste. .   TIME Cover Photo Depicts a Stately President Trump Take a gander at the cover of TIME Magazine August …more